World’s leading fabric stain remover ‘Vanish’ launched in India

Company Release, November 26

MUMBAI

Vanish, the world’s leading fabric stain remover has been launched in India by Reckitt Benckiser. For local flavour, the product is called Vanish Shakti O2 and is priced at Rs 65 for 250g, along with a special introductory offer of 500g pack at Rs 100.

It was successfully test marketed in Andhra Pradesh earlier this year.  Vanish effectively removes stains such as tea, coffee, ink, fruit, ketchup etc, which are difficult to remove by detergents alone. What makes Vanish stand out is the fact that it can be used on colored as well as on whites, as it does not contain chlorine bleach.

To super-charge the laundry, just add one scoop of Vanish with detergent everyday into the wash. Its magical ingredient ‘Active Oxygen’ gets released in water and penetrates fabric to remove tough stains leaving the fabric cleaner and brighter. In addition to regular laundry, Vanish works well on Sports Kits, Curtains, Baby clothes, Tablecloths, Towels and Upholstery. Another advantage of Vanish is its versatile usage options – it can be applied directly to stains or one scoop can be added along with the detergent in hand wash (in half a bucket of water) or add to machine-wash with detergent for everyday bight and spotless clothes.

 “Vanish transforms the traditional stain removal method by providing an extremely quick and effective solution to consumers,” said Anne Engerant, Marketing Director, Reckitt Benckiser, India Ltd.  She further added, “With its great stain-fighting formula, Vanish gives the extra power to combat many stains that families encounter, without fading colored clothes, making it a truly revolutionary product.”

Vanish comes in attractive international tub pack which is hard to miss on the shelf due to its eye catching pink color. That’s why the tagline, which has become popular world-over “Trust Pink, forget stains”! Vanish is currently on air in India with a 50 second commercial.

Also commenting on the launch of Vanish, Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser India Ltd, said, “We at Reckitt Benckiser are committed to bringing innovative and effective solutions to meet everyday consumer needs. With the launch of Vanish - world’s leading fabric strain remover in India, we re-affirm our commitment to the Indian consumer.”

VANISH is manufactured by Reckitt Benckiser. It is a Rs. 2700 crore brand world over and is available in 40 countries, with leadership position in fabric treatment in over 30 countries. Some of its lead countries are UK (market share - 60%), Poland (75%), Turkey (86%), Australia (58%), New Zealand (83%), Korea (90%), South Africa (87%), among others.

Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman of India Ltd has many brands in India, namely - Dettol, Harpic, Mortein, Lizol, Colin, Disprin, Veet, Cherry Blossom, Robin Blue, Brasso, Mansion and others. It has major presence in home and personal care, surface care, fabric care, pest control and medicine. The company is present in 140 countries all across the world and is No.1 in Household Cleaning Category. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in all the segments it is present in.

For further information, please contact:

Neha Saidha

Tel: +91 124 5028182

Fax:  + 91 124 2398232

Cell: +91 987154 2727       

 Email:neha.saidha1@reckittbenckiser.com