Hidesign Opens Its First Ever Factory Outlet in Mumbai

Company Release, November 25

MUMBAI

Hidesign, the Indian leather brand, which has a significant international presence, has recently opened its first factory outlet in India at Huma Mall located in Kanjurmarg, Mumbai. The newly opened factory outlet offers a complete range of Hidesign leather products - handbags, briefcases, travel bags, garments and other small accessories at attractive prices. The outlet also exclusively retails past popular designs, which are no longer available at the Hidesign stores.

Mr. Dilip Kapur, President, Hidesign, commented, "Today, we launch six to eight collections per year compared to the two - three collections we were doing till last year. The products from these collections shall be available at the factory outlet after three months of their launch at the Hidesign exclusive stores." He further added, "We are offering up to 30 per cent discount on the product range available at the outlet and this gives an opportunity for more customers to experience the brand."

The Hidesign Factory Outlet offers the complete range of fashionable leather accessories and garments. Giving consumers a value for money proposition and a wide range of choice, the outlet showcases the recent and not so recent collections of Hidesign.

Trendy and colourful bags from the Spring – Summer 2005 Collection of Hidesign that have caught the attention of the fashion conscious consumers will also be available at the outlet. This Collection that was launched early this year is representative of Hidesign's contemporary international direction, reflecting the vibrancy of its target customer.

Today, Hidesign has 29 exclusive stores in India and there are plans to increase it by another 10 stores by the end of this year. Internationally, Hidesign sells in more than 15 countries in Europe , America, Asia, Africa and Australia , and has 8 stores in the U.S ., Russia and UAE and intends to enhance its retail presence through similar exclusive stores in other parts of the world as well.  

Hidesign is a Brand with tremendous recall and equity, built patiently over years. With a humble beginning in Pondicherry in 1978, Hidesign today has a global brand presence and has become the first Indian Fashion Brand to be retailed at premium international outlets. In India, available at all exclusive Hidesign outlets, the collection is also available at all leading retail stores in India like Shoppers Stop, The Bombay Store, Lifestyle, Westside, Landmark etc. Internationally, the collection is available at leading department stores in the U.K., U.S.A., Australia , Russia , South Africa , UAE, Norway, Denmark , Greece , Malaysia, Singapore , and many more countries.

Hidesign products are designed with the core objective of offering contemporary and fashionable products of high quality. An environmentally conscious company, Hidesign adheres to eco-friendly traditions like vegetable tanning and wax and oil based treatments. Hidesign's portfolio includes Briefcases, Ladies Handbags, Computer bags, Garments, Wallets, Personal Accessories, Belts, and Small Accessories as well as an exclusive collection of Desktop Stationary and Accessories.

For More Information Please Contact:

Vishesh Verma / Aarti Mhatre

@ Integral PR Services Pvt Ltd.

Tel: 22047079/84