New Delhi, December 17, 2015
TO THE NEW Digital helped Volvo, a premium car maker and Mat.se, a leading Swedish online grocery retailer to launch the world’s first commercially available In-Car Delivery service. Through this one of its kind service, grocery products can be directly delivered to the customer’s car.
Mat.se is one of the fastest growing E-commerce companies in Sweden and has revolutionized the way people shop grocery. Mat.se engaged TO THE NEW Digital to work on this new-age idea with an aim to make customer's lives easier and better.
Developed by TO THE NEW Digital, the innovative In-Car Delivery works through a digital key that allows Mat.se one-time access to customer’s car for delivering the ordered product. This is very simple and lets Volvo car owners to simply order the goods online and receive a notification once the goods get delivered.
Mikael Andersson, E-Commerce Head, Mat.se, said “We are very excited about the launch of Volvo In-Car Delivery. We believe this service can fundamentally change the way E-commerce businesses operate. It aims to take customer experience and ease altogether at a different level.” Adding further, he said, “TO THE NEW Digital has been a great development partner to Mat.se. It gives me immense pleasure to applaud TO THE NEW team for their commendable support in making this possible.”
“We are delighted to partner with Volvo and Mat.se on their strategic initiative to redefine consumer experience. Understanding Volvo’s vision of exploring new technologies, our team has done a brilliant work in providing technical support to their product delivery partner, Mat.se.” said Deepak Mittal, CEO, TO THE NEW Digital.
The In-Car Delivery is currently available only to Volvo customers in Gothenburg who subscribe to the Volvo On Call service but it will be soon introduced in more locations in Sweden and other countries.
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