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Mumbai Glows at the First Neon Run in the city

Media Brief

National, March 20,2016

They came, they ran, they glowed. That sums up the evening for more than 4000 runners who came for the Mirchi Neon Run organized in BKC on the 20th March. The first ever night run in the city saw runners participating across 10km, 5km and 2km runs on the roads of BKC and grooving to a neon lit after party with DJ Suketu. This mix of the adrenalin of a run with the rush of a party had people grooving in their neon t-shirts, with neon painted faces and neon props under the UV lights in BKC.

The 10k run was a timed run and all runners would be getting a timing certificate. The 5k and 2k were funs runs and provided a unique first time fun experience of running on the streets of Mumbai at night.

There were winners across 4 categories male above and below 45 yrs. and female above and below 40 yrs.

The Mirchi Neon run was co-sponsored by Gaint Starkenn , was driven by Mahindra KUV 100 and had Eyetex Dazzler as the associate sponsor.

Sarvmeet Oberoi, Station Head (ENIL - Mumbai) said “We a sunshine entertainment brand...what could be more sunshine than getting the best of health and fitness with the best of entertainment under the open skies on neon lit Sunday night...the attendance to the first edition of the Mirchi neon run has been very encouraging and we are excited about creating many such new experiences for Mumbaikars in the future. Good health is a pre-requisite for enjoying the fun part of life. Organizing events like the Neon run is our way of spreading the message...take care of yourself and we will take care of your entertainment!”

For further information, please contact:

Rupal Gune


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