Cricket comedy chat show ‘What The Duck’ launched on Vuclip’s OTT platform Viu

Media Brief

New Delhi, March 4, 2016

Video on demand (VOD) service Vuclip on Friday announced the launch of Viu Originals on its OTT (over-the-top) platform Viu with a cricket comedy chat show series ‘What The Duck’.

The quirky chat show hosted by Vikram Sathaye, stand-up comedian, cricket humourist and author of ‘How Sachin Destroyed My Life’, will be the first offering from Viu Originals.

Each episode of the ten-episode series ‘What The Duck’ will have a total run time of 13 minutes.

Produced and co-created by CA Media Digital's celebrity network Fluence, the series kicks off on Friday with the interview of Virender Sehwag.

The other cricketing greats who will feature in the series include Sachin Tendulkar, Zaheer Khan, Harbhajan Singh, Gautam Gambhir, Murali Karthik and Irfan Pathan, according to a statement.

Arun Prakash, COO, Vuclip said, “We are confident that the show’s uniqueness in conjunction with Vikram’s ability to curate stories of world famous and beloved cricketers will resonate with the audience.”

Rishi Negi of Fluence said, “India, as we know, is undergoing a digital revolution and video consumption is growing in double digits. ‘What the Duck’ on Viu is another step towards our growing focus on creating unique and differentiated content in this space.”

“As a cricket humourist and fan, I have been very fortunate to have had the chance to travel with the Indian cricket team for over 12 years. Through my many interactions with them, I caught a glimpse of the lighter side of their personalities and discovered a treasure trove of cricketing stories. Through this show on Viu, I endeavour to reveal that side of cricketers for the fans to enjoy,” said Vikram Sathaye, host, What The Duck.