EPIC Channel to show Culture Machine’s history and mythology series Epified

Media Brief

Mumbai, August 17, 2015

TV channel EPIC and digital video entertainment company Culture Machine have signed a deal under which the EPIC Channel will be showcasing Culture Machine’s history and mythology series Epified, as part of its programming schedule.

Epified is a collection of short format non-fiction content related to Indian history and mythology, which includes works inspired by the writings of renowned mythologist Devdutt Pattanaik. Epified’s programming includes series like the Mahabharata, Dharma Explained and Gods-Masters-Heroes.

Commenting on the association, Mahesh Samat, founder and MD, The EPIC Channel, said, “It has been our constant endeavour to bring to Indian audiences some of the great stories of Indian history and mythology. With Epified, and its innovative unique animated format, we found great resonance with the channel and we’re sure the audiences will love it.”

Sameer Pitalwalla, CEO, Culture Machine, said, “Our vision with Epified was to marry great storytelling around Indian history and mythology with great art. We have had a great run thus far growing our community across digital platforms and it’s heartening to see the EPIC Channel’s belief in this format and their conviction in making it part of the programming line-up.”

“It’s a landmark deal for digital video content and brands,” added Pitalwalla.