Digital video network Culture Machine launches Intelligence Machine for brand marketers

Media Brief

Mumbai, May 08, 2015

Culture Machine, a leading multi-channel digital video network, has launched Intelligence Machine platform to help brands identify their share of voice across video platforms, in different geographies and online communities across earned and owned media.

Intelligence Machine will also enable brands to benchmark themselves against their competitors on digital media and also discover successful content formats for an audience segment in a given industry and topical trends in relation to them, according to a statement.

Through its rich data driven insights, Intelligence Machine identifies the content recipe for brands and creators that resonates with their targeted audience and enables them to translate the insights into a reliable programming strategy. It indexes and analyses over 1.5 billion videos across the digital universe on a daily basis, the statement said.

Commenting on the launch, Culture Machine CEO and co-founder Sameer Pitalwalla said, “Social platforms are the new cable operators; YouTube, Facebook and Twitter are all video platforms, and knowing what content to create, and to create that content at scale, across platforms, is at the heart of building a successful brand online. Intelligence Machine helps solve this problem and understand audiences and their taste preferences using cutting edge technology.”