New Delhi, April 27, 2016
DLF Mall of India, country’s first destination mall officially opened its doors for customers on April 27, 2016. DLF Mall of India soft launched in mid December 2015 and saw the fastest ever build up to launch with 250 brands in just 4 months. The mall houses over 330 brands in total which will be opening within the next quarter.
The essence of the mall is that of a destination, which encapsulates not just shopping but a never-before food & entertainment experience, which is thoughtfully and craftfully divided in 5 zones spread over 7 floors. The concept of Happy Mallidays has been derived from the fact that in a mall so big and fulfilling, a customer will experience the feeling of a holiday. The campaign positions DLF Mall of India as the ultimate destination for individuals across all age group looking for an international experience in a mall.
Location: Spread over 2 million square feet, DLF Mall of India is strategically located in the upscale sector 18 in Noida. The mall is easily accessible by road and metro from all across Delhi-NCR.
Speaking on the occasion of the mall launch, Sriram Khattar, Chief Executive Office, DLF Rental Business, said, “At DLF Group, our objective is to provide best in the class projects that make a positive impact on the community and DLF Mall of India is a shining example of that. DLF Mall of India is a game changer in the retail real estate business that focuses on providing an international experience that is second to none.”
Speaking at the launch of the mall, Pushpa Bector, Executive Vice President and Head at DLF Mall of India, said, “We are proud to announce the official launch of the mall that India deserves. DLF Mall of India has all the qualities on an international mall that will provide the visitors a global experience they have been waiting for. DLF Mall of India is a destination mall that will gainfully engage Delhi-NCR with endless options of shopping, food & entertainment.”
She further added, “DLF Mall of India stands for Happy Mallidays which will offer customers an experience of a happy fun-filled day trip they could take anytime within the city.”
Besides shopping options, approximately 40% of space in DLF Mall of India is dedicated to food and beverage brands, casual dining and indoor entertainment experiences. It boasts of a total of 73 F&B options to choose from besides a stylish Food Court which encompasses a seating capacity of over 1,000 people.
Zones: DLF Mall of India is categorised into five ‘Zones’, a concept which focuses on making a mall experience convenient and enjoyable more than ever before.
Market Place (Lower Ground Floor), houses the hypermarket and a home furnishing zone along with value fashion players. The well detailed travelators allow for convenience and easy movement of trolleys for the shoppers. This level hosts Big Bazaar Gen Nxt and Home Centre as anchors.
International Boulevard (Ground & First Floor) houses the best of international fashion & beauty brands. This zone includes the largest H&M store in the country with the entire range the brand has to offer along with the flagship stores of Zara, F21 and M&S as anchor brands.
High Street (second floor) offers cherry picked high street Indian-ethnic brands for wedding, occasion and Indian-ethnic shopping. The zone is anchored by Bombay Selections and houses other cult brands like Meena Bazaar, Greenways, Perfection House, Kalpana Sarees, Zardozi, Anita Dongre, Anokhi, Tarini, Suvasa, etc.
Family World (third floor). This floor houses a zone for kids and casual dining offering 20 restaurants covering all popular cuisines. Anchored my Hamley’s & Mothercare, Family World also houses the best from the world of food, like Shree Ratnam, Pirates of Grill, Mama Goto, Pizza Express, Soda Bottle Opener Wala, famous & cult - United Coffee House and many more.
Leisure Land (Fourth & Fifth floor). The top two floors of the mall house the largest indoor entertainment zone of the country. Offering indoor entertainment that surpasses anything available in the country, is the mall’s unique and large-scale gaming concepts like Smaaash, Ski India (an indoor snow park modelled after Ski Dubai) and Funcity. The 7-star DT Star Cinemas also has special treat for kids in the form of a unique auditorium for children with a specially designed kids candy bar. Leisure Land also includes a massive food court which offers refreshing mix of brands covering all popular food court cuisines.
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