Umbrella Aegis announces ‘The Activation Venues Forum’ (TAVF) – India’s Diverse Platform to Unite Experiential Industry

Company Brief

National, August 8, 2016

Addressing to the long-standing demand of activation venues, agencies and brands to come together and explore the growth opportunities in experiential marketing, Umbrella Aegis announces the launch of The Activation Venue Forum – TAVF.

Experiential marketing has been one of the most effective ways to establish connect with the customers where they experience a product through their sense of sight, touch, feel, smell and taste. Influencing all five senses of the customer, experiential marketing derive brand salience like no other marketing medium. TAVF is formed with an objective to uncover the potential of this marketing medium for Venues, Brands and Activation agencies to connect with their customers.

TAVF will be a platform for venues, brands, and agencies to position, collaborate, alliance and support each other to explore this medium of marketing and discuss opportunities. The event also holds recognition for venues across India to value their efforts in activations and innovations. This will enhance the support for brand activation at the venues.

Scheduled to be held on 13thSeptember 2016, TAVF will be a one-day event in Mumbai at The St Regis. The event, beginning at 9 am will have speakers from various segments to speak about the transformation of experiential marketing, their case studies, and experiences. It will be followed by a panel discussion and TAVF magazine launch. The Worldline e-payment services will be the associate sponsor of the event.

“Our mission is to unite brands, venues, and agencies through TAVF to leverage the marketing and growth potential of activation venues. Discussing path-breaking ideas that drive growth will be easier than ever before.” said Umbrella Aegis Chairman Suresh Kumar Kurapaty. “This forum will bring all three forces together for seamless collaboration that will encourage brands to leverage the potential of experiential marketing. This is how we will drive ultimate and enriching experiences for the consumers”, he concluded.

For further information please contact:

Umbrella Aegis Pvt. Ltd

Kartika Singh

Email: kartika@umbrellaaegis.com

MOB: 9740009253