Ankit Paul joins The Zero Games as Co-Founder and CGO

Company Brief

National, October 18, 2016

Digital Media industry veteran Ankit Paul and his recently formed company MediaVdia merges with The Zero Games, a Mumbai based technology company which pioneers in Native advertising in Premium games, Augmented reality and Virtual Reality mediums by using Programmatic platform. Ankit has been appointed as the Founding member and Chief Growth Officer at The Zero Games and will help the organization scale up its business growth, says the company in a press release.

Commenting on his new role, Ankit says, "Brands have been looking forward to solutions on Native advertising on the digital fronts and digital have grown up tremendously in the last decade. In the entire ‘digital advertising’ ecosystem, mobile Native advertising on Games, AR and VR is still at a very nascent stage but with the growing penetration of mobile devices and data usage, the growth opportunities are now immense. We are looking to hit the market with right mix of key strategies and right products, and create a long term and profitable value chain for ourselves.”

Ankit has had his successes in various organizations, he has worked with some of the best organizations in the digital world and to name a few would be Times Internet, Network18, Vdopia and SilverPush. He is a seasoned Sales and Marketing Professional with more than 13 years of experience in different domains and around a decade in Digital advertising space.

Commenting on the need for Native Advertising through programmatic platform Adesh Sarwan, Co-founder, The Zero Games remarks, "Our Ad format follows the IAB guidelines where we count one impression, which is a cumulative of 10 seconds of exposure to the ad to the user. This is something that we consciously did to try and bring in the television format of advertising into digital too and thereby also have charted out our f own unique format too. There have been ads inside games previously but it was all static and one needed to work with developers to integrate and the whole cycle would take a month’s lead time. With PLAKC, it is instantaneous.” He further adds “We are delighted to have Ankit on board as one of the partners and Co-founder with us and to guide us with his immense experience on the sales and marketing side.”

Explaining what makes PLAKC work, Arjun Chadha, Co-founder and CEO, Zero Games says, "PLAKC is a dynamic in-game advertising platform that works on the psychology of an immersed gamer. While consumers spend more and more time on mobile devices and is becoming an important place where the brands should be. However, the existing advertising formats that are popular are still a hangover of previous mediums like website and desktop. Mobile is a limited screen size and with the continuous exposure to banner and pop up ads consumers have trained their eyes to ignore them, have various advertisement blockers and more. The impact of these advertising formats on consumers is little to nothing. Herein, comes our product where we serve native ads inside casual mobile games. These ads become a part of the environment and are perceived as ‘real’ by the gamer, creating sub conscious brand recall. When the gamer is playing the game he is so immersed in the game that he starts noticing everything in the environment and it is at this moment that he sees the brands and remembers it.”

The Zero Games a less than a year old company, has introduced its own native advertising platform - PLAKC. The platform aims to cater to the exponentially flourishing digital advertising industry. Zero Games, which has been positioned as a channel between game developers/content ecosystem and the marketers, has also established its gaming studios. The platform continually is adding more features and what also makes it attractive for a marketer/advertiser is to be able to dynamically change advertising creative on the fly, have his dashboard to see the campaign's performance, which make this native advertising programmatic too.

For further information please contact:

Ankit Paul

Email: ankit@plakc.com

MOB: 9958675807