National, August 03, 2017
Splash Fashions, Middle East’s largest fast- fashion retailer has announced the appointment of Abhinav Zutshi as the new COO for Splash India. With over 15 years of experience in Retail, Distribution, Buying, Merchandising, Brand Management, Zutshi will drive the growth and expansion of the brand operations across the country. With his strategic skills and deep understanding of customer insights, he will launch initiatives to deliver superior brand and customer experiences across all consumer touch points.
A veteran of the retail industry, Zutshi has held various leadership positions and has worked extensively with several retail brands like Forever 21, Jack & Jones, Ed Hardy, Adolfo Dominguez, amongst others. Zutshi’s business acumen, creative ingenuity, commercial understanding and vast experience of leading lifestyle brands will aid Splash’s global vision in India.
Brand profile: Splash
Splash is part of the Landmark Group, is currently present in 14 countries across the globe. In India, Splash is present through 19 exclusive brand stores at Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Cochin, Chandigarh and Mangalore. Splash is positioned as an affordable fast fashion brand which is a brand of choice for the young, global Indian men and women. The Splash wardrobe pans across all occasions and moods of this young Indian audience.
As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the social calendar of the Region. The Splash Calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand’s portfolio of events.
One of the biggest retail conglomerates in Middle East, India, Pakistan, Sri Lanka and Africa. The Group houses some of the most innovative retail concepts across the globe – Lifestyle, Homecenter, Max, SPAR and Splash being some of them which are now household names in India as well. Splash was founded in 1993 as a single brand store in Sharjah and today has grown to over 200 stores across 14 countries.
For further information please contact:
T: +91 11 4670702