MIL introduces Winnie the Pooh Standing series

Company press release, April 19, 2003

New Delhi

For all Pooh lovers, Mahindra Intertrade Ltd, through its Marketing services Business unit has introduced an exciting series of Winnie the Pooh, termed as the Standing series. In this series one can find Pooh in different moods that includes a playful pooh with a football, a funky pooh with a guitar, a happy pooh with flower and pooh with his honeypot. The Pooh standing series is available in 14 and are priced at Rs. 499 each. It is also available as a combo pack for Rs. 1996 at all the leading outlets across the country.

Elaborating on this, Parag Dani, head, Marketing Services said, Winnie the Pooh is one of the most endearing and attractive characters of Disney and is immensely popular with kids. This charming pooh is a collectors delight. This is our endeavour to offer a variety. This series is a wonderful opportunity to collect Pooh in different moods. Its soft and cuddly representation is very appealing and makes it a perfect playmate for children. Our aim is to be a dominant player in the kid's segment and make the Disney plush toys available to everybody and hence we have priced it very reasonably. All the products developed under this range are sourced and developed in conjunction with Walt Disney and comply with the stringent standards set.

About Mahindra Intertrade Limited

Mahindra Intertrade Limited was formed effective 1st September 99 in order to be better equipped in the business of domestic and international trading and to be a value bridge to its business affiliates and customers. Mahindra Intertrade Limited (MIL), through Marketing Services, made a foray into the Consumer Goods market with LEGO toys. MIL took over the marketing and distribution of LEGO Toys in India at the beginning of 2001. Since then they have made inroads into the Indian kids segment market with several other brands like WALT DISNEY and SOFT WONDERS- a Plush Toys range. MIL is the first company in India to offer a complete range of swimming accessories from the international brand AQUA. In their endeavor to become a company catering completely to kids they have also introduced Winnie The Pooh apparels for children between the age group of 0-8 years and now they have partnered with Woolworths - Ladybird brand.

For further information please contact:

Geetanjali Sharma

Litmus

Tel: 2392018/98106 52142