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#HappyHeart digital campaign by PNB MetLife encourages Indians to stay healthy

Company Brief

Mumbai, September 26, 2017

PNB MetLife, a leading life insurance company in India, today launched a digital awareness campaign ahead of the ‘World Heart Day’ in wake of alarming current status of heart disease in India. Latest statistics suggest that in India, there are roughly 30 million heart patients and two lakh surgeries are being performed every year. The digital campaign themed ‘#HappyHeart’ rolls out a video with a ‘Happy Heart Song’ highlighting simple ways as means of prevention to keep one’s heart healthy.

With projections suggesting that by the year 2020, the burden of cardiovascular diseases will surpass that of any other country in the world becoming an epidemic in India; PNB MetLife’s digital campaign aims to create awareness about the risks associated with unhealthy lifestyle and basic habits one should practice to keep their heart healthy. The backdrop of the campaign is the need to bust stress that has a direct correlation with one’s heart but is ignored otherwise. To address the serious subject of cardio vascular ailments, the brand has taken a light-hearted tone in the video keeping in-line with its previous campaigns.

PNB MetLife pledges to create awareness and encourage its customers to take small steps towards changing their lifestyle, which can give bigger returns in the long run while strengthening heart and help build a healthier lifestyle. The underlying message that the campaign intends to convey is the importance of ensuring a #HappyHeart for you and your family with the right protection plan. PNB MetLife’s ‘MetLife Mera` Term Plan’, coupled with critical and serious illness riders that also offer coverage against grave ailments such as heart attack and cancer, is one such protection plan that is significant to be part of one’s insurance portfolio.

Conceptualized and executed by Social Kinnect, PNB MetLife’s Digital Agency, the video plays the heart anthem encapsulating how simple moments and happy things like stretching, owning a pet, or just playing some music can help one get rid of stress, which, in the long run can ensure a healthy heart!

You can watch the Happy Heart video here –

The film is currently being promoted across PNB MetLife’s social media assets.

Film & Campaign Title: #HappyHeart

Agency: Social Kinnect

Production House: Kinnect Productions

Executive Producer: Shiibu Tholat

Line Production & CGI: Katalyst Creates

VFX Director: Joison Sabu

Music director: Vaibhav Panch

Singer: Megha Bhardwaj

Sound Studio: Purple Haze

Sound Engineering: Gaurav Gupta

For further information please contact:

Archana Mohta


MOB: + 91 98337 58933

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