New Delhi, January 23, 2018
Having created ripples with the last TVC with Akshay Kumar, Kajaria Ceramics has returned with its new film for 2018.
The new film builds on the earlier campaign Desh Ki Mitti Se Bani Tile Se, Desh Ko Banate Hain. Conceptualized by Crayons Advertising, the film is set in different corners of the country, symbolically showcasing Kajaria’s presence pan-India, and through its brand ambassador Akshay Kumar it narrates the fact that it’ll never let the country down. In other words, Kajaria will always contribute to transforming India into a better, more beautiful India. A powerful jingle sung by Pankaj Awasthi Mitti Se Jude Hain Hum, Saath Desh Ke Khade hain hum spells out the theme beautifully.
Produced by Fullmoon Productions, the film has been directed by Kabir Khan and Shwetabh Varma. The new film got off to a rousing start on Social media, thanks to Akshay’s tweet about it and crossed a million views on first day itself. Launched on digital, it will be on television and cinema screens all over India within a week. Extensive outdoor and print advertising will follow.
Ranjan Bargotra, President, Crayons Advertising feels that Kajaria has changed the rules of the game in the tiles category and has continued to raised the bar in terms of communication and visibility, leaving the competition way behind. He said this film further reinforces the leadership status that Brand Kajaria enjoys across the nation.
Rondeep Gogoi (Sr. Creative Director) said: Cracking Part 2 is always tougher when Part 1 is a success. Thankfully, this year too we managed to deliver the brand message without compromising on scale and drama.
Creative Team: Rondeep Gogoi, Imran Rehman, Sachin Kamra, Sunny Johny
Account Management: Ranjan Bargotra, Anil Kapoor
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