New York, April 19, 2018
The International Advertising Association (IAA) unveiled a new identity and mission, symbolized by the introduction of a new logo that signifies its transformation and culture of thought leadership built over the association’s 80-year history.
Since its founding, IAA’s mission has been based on the belief in the powerful role communications can play, if properly directed, in the lives of consumers and in the world. Over the years, IAA has embraced the changes and indeed guided the industry through the disruption caused product innovations, changing consumers’ preferences, proliferation of media choices, and new and innovative modes of product delivery. It supports the cause of advertising self-regulation with the strong belief, that if we don't regulate ourselves, someone else will.
The association’s new identity and logo is centered on a twenty-first century compass,that guide marketers, agencies, media – and now digital, interactive and e-commerce companies – to deepen the relevance of marketing communications in today’s multi-faceted global marketplace.
“From the beginning, our aspiration was to be the pre-eminent organization, unified across borders, to embrace opportunities and confront challenges of an ever-evolving marketing landscape,” said IAA Chairman and Global President, Felix Tataru.
Solidifying its new mission, the IAA will be hosting its Global Marketing Summit on April 27 at Time Warner Center in New York. The annual conference brings together more than 200 of the world’s leading members of the international advertising community to share best practices and share industry challenges.
“Each year we strive to bring speakers to our Global Marketing Summit who will stimulate discussion and offer solutions to issues facing the global advertising industry,” said Tataru. “This year’s programming will not only debate the industry’s most pressing issues, but bring our new mission into focus.”
Kicking off the Summit is a morning keynote delivered by Antonio Lucio, CMO of HP Inc.,who will be addressing the current renaissance of marketing, where traditional advertising matters less, and creating impactful consumer experiences, jaw dropping design, convenient utilities and satisfying services matter more.
Additionally, the Global Marketing Summit will discuss the following topics with senior marketing executives from American Express, Chase, Diageo, Flipboard, Google, Mastercard, SAP, SSGA, Verizon, The Washington Post and Zenith Worldwide:
- Best practices in artificial intelligence and cognitive computing and how it is revolutionizing marketing
- How brands can gain trust in an era of fake news and consumer mistrust
- Brand safety and how marketers can properly break though to earn consumers’ time and attention
Visit the Global Marketing Summit site for complete details on the entire program.
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