afaqs! news bureau
Company Briefs

3dot14 Launches Radian, Its Performance-Driven Solution


National, June 27, 2018

3dot14 has rolled out Radian, a smart serving platform, in series of digital offerings to the client. The product aims to deliver high ROI to its clients via programmatic serving.

Dinesh Kumar, Marketing Head, 3dot14, says, “Radian is very much in line with our performance-driven strategy. Advanced profiling of the audience and smart serving capture users across platforms, resulting in better engagement and an improved CTR. It has begun delivering results and meeting the expectations of our real estate and banking clients including Moneytap, Supertech Properties, and Prateek Group.”

Radian engages its profiled audience across channels, with the aim of lowering the customer acquisition cost (CAC) over the time. Its intelligent algorithm optimizes audiences for maximum engagement over the native, push, SMS, and display platforms.

3dot14 Launches Radian, Its Performance-Driven Solution

Sahil Chalana, Founder, 3dot14, adds “Display Ads amount to 16 percent of the total Digital spends which is about 35 percent of the total advertising spends in India. Over two-thirds of the Display Ads is served programmatically. This clearly outlays the need for a technology that caters to the need for smart ad-serving, eventually lowering the acquisition cost.”

3dot14 is an ad-tech driven company that comes up with new products to deliver performance to its clientele. Working with some of the major brands across verticals like Jabong, MakeMyTrip, GoIbibo, Citibank, Axis Bank, Godrej Properties, and Tata Housing, it aims to strengthen programmatic delivery channels.


For further information, please contact: