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Entropik Tech awards its communications mandate to Mavcomm Consulting

Press Release

Entropik Tech

Mumbai, August 24, 2018

Entropik Tech, a pioneer in the space of EmotionAI, which recently raised $1.1 million investment in its ‘Pre-series A' round, today announced its decision to award the company's communication mandate to Mavcomm Consulting, a well reputed boutique Reputation Consulting firm which serves clients across various industry verticals.

Entropik Tech helps brands decode their consumer's subconscious responses using Emotion Recognition Technologies like Brainwave Mapping, Facial Coding & Eye Tracking. Expressing his delight, Mr. Ranjan Kumar, CEO and Founder of Entropik Tech commented, “With EmotionAI being a fairly new concept for the Indian market we wanted a partner that could help us create awareness & familiarity for the category. Someone that understood both the nature and dynamism of a fast-growing company like ours. Mavcomm Consulting has exhibited an excellent grasp of our business requirements and brought to the table a relevant body of work, having serviced high-growth companies. We are confident that they will represent us effectively in building awareness & thereby broadening our communication reach."

"It will be an understatement to say that we are really excited on being chosen by India's only Emotion AI startup. AI is the buzz word currently and we are looking forward to creating a strong presence for Entropik within the AI space along with a unique positioning as one of its kind Indian tech firm. We would like to thank the young and dynamic team of Entropik Tech for giving us an opportunity to manage their communications mandate," said Anand Mahesh Talari, Founder & Managing Director, Mavcomm Consulting Pvt. Ltd.

Entropik Tech announced on July 27, 2018 its 'Pre-series A' round of $1.1Million led by BIF (Bharat Innovation Fund) and co-invested by IDFC-Parampara Capital, Arthavida Ventures and Jitendra Gupta (MD, PayU); existing investors also participated in the round. The investments will help Entropik Tech scale their platform Affect Lab2.0, launch more IP based products and increase global footprint.

Based out of Bengaluru, Entropik Tech is India's only EmotionAI startup. The company's list of global clientele across various industry sectors includes GroupM, ITC, Myntra, IMRB, Kadence,, Essilor, CavinKare, Xiaomi, TATA Chemicals, UB Group, Viacom18, TAM Media Research among others.

Mavcomm Consulting is a boutique reputation-consulting firm with offices spread across India and also the only Indian member of Global Communications Alliance (GCA). GCA has thirteen partner agencies across the world with years of experience advising organisations “ from multinationals to start-ups and NGOs. It helps clients achieve their goals and build their reputation, combining global reach and local knowledge. Mavcomm Consulting also works with marquee clients such as Audi India, Maersk Line, Magneti Marelli, AntWorks and Polaris India Pvt. Ltd among others.

For further information, please contact:

Koustabh Dutta

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