New Delhi, August 24, 2018
KWAN Entertainment, India’s largest entertainment marketplace connecting investors, brands, and artists, has announced the addition of Indian cricket superstar Shikhar Dhawan to its sports portfolio. As part of the three-year contract, KWAN will represent the Team India ace in all of his off-field professional associations including endorsements, live appearances, and digital activations, along with any other business opportunities.
By bringing Shikhar on board, KWAN has further strengthened its sports entertainment roster, which already features several prominent sportspersons. The move also underlines the company’s aggressive push to capture the explosive market opportunity in the Indian sports entertainment landscape through strategic associations with top sports personalities.
KWAN has also been consolidating its domain leadership position in the Indian entertainment industry, and has established itself as a major player in the country’s cricketing universe. Apart from Shikhar, it is currently associated with top Indian cricketers such as Dinesh Karthik and Shubman Gill. Other notable sportspersons amongst its ranks include tennis superstar Sania Mirza and squash sensation Dipika Pallikal.
Speaking on the association, Indranil Das Blah, Founding Partner and Co-CEO – KWAN Entertainment, said, “Sports is a key focus area for KWAN Entertainment, and our portfolio expansion is aimed at catering to the growing market demand in this space. Shikhar is an established, bankable superstar who has several accomplishments at both club and country levels. We are delighted to have him on board as part of the KWAN family, and look forward to driving mutual growth for each other.”
Shikhar plays for the Indian national cricket team across all formats, and for Sunrisers Hyderabad in the IPL. The explosive southpaw is a prolific run-scorer and has top-scored at the 2004 ICC U-19 World Cup, as well as at the 2013 and 2017 Champions Trophy tournaments.
Shikhar Dhawan added, “KWAN’s personalised approach to talent management and sports marketing is one of the main reasons why it is one of the top players in the domain. I am impressed by the team’s dedication and expertise, and am confident that this partnership will be highly successful.”
KWAN aims to tap into the growing sports opportunity in India by exploring more such associations in the near future, further expanding its sports roster and adding more cricketing talent to its ranks.
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