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Press Release
Suburban Diagnostics
National, September 19, 2018
Suburban Diagnostics, one of the leading diagnostic brands in India, has launched its new campaign #UnburdenYourHealth to reduce the burden of disease on you and your family, by raising awareness on regular preventive health check-ups.
It is the need of the hour that we proactively keep a close tab on the status of our numbers and constantly strive towards a healthy life. A preventive health check-up done at least once a year helps uncover silent disorders and catch it at an early stage before it grows into a complicated and advanced form. This helps early recognition and early treatment resulting in better outcomes and thus helps you #UnburdenYourHealth.
With preventive check-ups, you #UnburdenYourHealth today, so you, and your family can live worry free tomorrow.
Commenting on this new campaign, Dr. Sanjay Arora, Managing Director of Suburban Diagnostics opined that “For the last 25 years of our existence, being patient centric and taking a proactive rather than reactive approach to healthcare has been ingrained in our DNA. ‘Don’t do a test only after you fall ill, do a test not to fall ill’ has been our mantra of preventive healthcare.”
Speaking about the insight on which the campaign is based, Aleem Merchant from Synapse, India’s most respected healthcare agency said, “Our research pointed that most people were aware of preventive health check ups, but postponed getting one done with multiple excuses. There was a need for positive imagery of preventive health check up’s for the audience to take action. We believe that an effective message can be imparted through a feel-good campaign, and that’s what we aimed to achieve”.
For any further information, please contact:
Aleem Merchant
Email: aleem@letsideate.com