Pune, December 04, 2018
Amura Marketing Technologies, India’s largest and fastest growing performance-driven digital marketing agency has bagged the prestigious Global Marketing Excellence Award 2018 in the 'Effective Use of Marketing Communication' category for its exceptional work done for Cipla's product ActivKids Immuno Boosters.
This award recognizes Amura’s contribution in leveraging communication strategy - across path-to-purchase marketing, digital advertising, user generated content and gamification - for the end-to-end digital advertising and marketing of the product. The communication approach, integrated with in-depth analytics & optimisation in real time, helped boost leads & sales and increase Customer Lifetime Value for Immuno Boosters. In a span of 3 months, Amura helped in selling 15000 product tubs with an 850% increase in conversions.
Commenting on the win, Praveen Kumar, CEO, Amura Marketing Technologies "It's a privilege and an honour to be recognized as a leader in effective marketing communications. This award is a testimony to all the work that the team at Amura has put together over the months and the impact we've delivered for Cipla Health's product."
The award ceremony was held at Taj Lands End in Mumbai on 27th November 2018 and was attended by brand leaders, CMOs and outstanding contributors and professionals from the digital industry.
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