Mumbai, December 28, 2018
Godrej Locking Solutions and Systems (GLSS), a 121 year-old leading manufacturer of innovative locking solutions that has protected our homes for generations unveiled a digital film for its newly launched Nav-Tal Ultra XL+ padlock. This film aims at reaching out to home owners highlighting the improved safety features of the product. It showcases how the new Nav-Tal Ultra XL+, with its hard-to-break safety features gives nightmares to robbers thereby proving to be effective to reduce potential house break-ins.
Conceptualized by Whyness Worldwide, the digital film features a robber attempting to break-in, which despite all attempts he fails in and eventually gets nabbed by the police. The sheer thought of failure of not being able to break the lock and the jail time gives the robber a nightmare. In simple, more action and few words the digital film drives home the message of safety to its audiences across all age groups.
Commenting on the new TVC, Shyam Motwani, EVP and Business Head, Godrej Locking Solutions and Systems (GLSS) said, “Nav-Tal is our marquee brand which is most trusted by people and continues to remains their first choice for home locks. At Godrej LocksS, we constantly innovate with changing times and offer customers the best of locking solutions. The digital film highlights how Nav-Tal Ultra XL+ gives ultra-strength, key duplication prevention with 1 in 10 crore special key and double protection. All these features make Nav-Tal Ultra XL+ a tech-enhanced safety solution for robust protection of homes.”
For Godrej LocksS, enhancing safety across Indian homes is a focus area. The company has pledged INR 100 Crores towards #HarGharSurakshit, a nationwide campaign to promote home safety and encourage people to prioritize the same. This campaign was launched on National Home Safety Day - November 15, 2018.
Speaking about the TVC, Ranjit Sasidharan, Vice President, Creative at Whyness, has this to say: The Godrej Ultra XL+ padlock is a safety icon. And now, with its technology upgrades, Ultra XL+ is a formidable opponent for any would-be robber to come across. The film shows a day in the life of a robber who, in the past, has had the misfortune of trying to break an Ultra XL+ lock. The lock and his experience with the cops have now become his nightmare. This story brings humour and drama to showcase the ultra safety this lock provides and is geared for digital impact."
With 3-ton break load capacity, 10 crore key combinations and double-point locking shackle, Nav-Tal Ultra XL+ by Godrej LocksS with ultra-technology is a symbol of hi-tech safety solution for your home. The legacy Nav-Tal, as a brand, built over the six decades adds immense value to the new Nav-Tal Ultra XL+ making it one of the best and preferred padlock of India.
Link to digital film: https://www.youtube.com/watch?v=U4Y6r36r-wY
Client: Godrej Locking Solutions and Systems.
Creative Agency: Whyness
Creative Director: Ranjit Sasidharan
Client servicing head: Chetan Mane
Production house: One Blue Drop Films
Director (film): Nikhil Mahajan
Producer: Sam Talwalkar
Duration: 76 seconds
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