Mudra’s DBS designs LIC’s new portal

Company Brief, December 7

MUMBAI

Digital Branding Solutions (A Mudra Group venture) has designed the website for India’s No.1 Life Insurance Company, LIC (www.licindia.com). The Honorable Finance Minister of India Mr. P. Chidambaram launched the brand’s e-portal.

R Lakshminarayanan, CEO, Mudra Marketing Services said “The vital need to develop a web portal for customers, agents and prospects led LIC to approach DBS for this assignment. The new, smart portal will enable visitors to access all information about LIC in general, including, products and services. Apart from this the portal offers interesting services like a premium calculator to calculate the premium payable for any choice of plan, term and age.”

On LIC's new-look, new-feel website that promises a new experience for visitors, customers and agents, Mr. C V S Sharma, General Manager, Digital Branding Solutions(www.digiagency.com) and Country Head, Tribal DDB India (www.tribalddbindia.com) said, “The idea was to ensure that the brand heritage of LIC and the brand promise was maintained while making the site more 'savvy' and increasing the usability factor. The changes include even rewriting policy statements.”

Mrs. Thankom Mathew, Chief, Corporate Communications of Life Insurance Corporation of India said that DBS has done a brilliant job given the extensive scope of work and tight deadlines. She added, “We have been receiving tremendous positive feedback about the new-look site which has extensive features for policy holders, agents and prospects.”

This customer portal is available to 180 million policy holders in India. In the present phase, the Agent’s portal will provide access to agents in Mumbai, Thane, Pune, Chennai, Hyderabad, Bangalore, Kolkata, Kanpur, Bhopal and Delhi. The largest insurance company in the country is also tossing with the idea of increasing the number of its satellite branches. LIC has around 24 satellite centers across the country.

About Digital Branding Solutions

Digital Branding Solutions (DBS), A Mudra group venture, provides end-to-end services including digital strategies, creative execution, online advertising and web programming, application development and project management.

Launched in 2003 and present in five cities across India, DBS has already worked with a large number of corporates and government agencies for providing digital strategies.

About Mudra

The largest Indian agency network, the Mudra Group boasts of a deep understanding of local consumer markets, channels and media. Its entrepreneurial zeal has resulted in accelerated growth for the brands it manages. The Mudra Group currently comprises three advertising agencies -Mudra Advertising, Interact Vision and Canvas Communications. The Mudra Group has also built a specialist practice in media planning, negotiations and buying under the OMS (Optimum Media Solutions) brand name, which along with the content creation specialist (Tantr) and content sourcing and marketing specialist (Videotec), form the Mudra Group's Brand Integration practice. The Group is also one of the few agency networks in the country that offers a comprehensive suite of specialist communications services, under the Mudra Marketing Services umbrella. The specialized units include Primesite (Out of home solutions), Tribal DDB India (Digital), Brand Therapist (Pharma), Rapp Collins India (Relationship Marketing), Mag (archive of Indian Advertising), and the recently acquired promotions giant Kidstuff Promos & Events.

These are supported by the largest national network amongst all agencies.

Mudra with its team of specialist marketing services is uniquely positioned to offer its clients Total Branding Solutions - media rich, brand –aligned communication programmes that are differentiated, innovative and sustainable.

Mudra has created some of the most memorable advertising in India: Only Vimal, I Love You Rasna, My Daddy Strongest, Humko Binnie's Mangta, The world in your pocket, The Mint with the hole, Team Samsung, Mc Donalds mein hai kuch baat, Kar lo Duniya mutthi mein, Underline your presence, The Honest shirt.

Today, it handles over 100 clients nationally, including Philips, Godrej, Dabur, Air India, LIC, Dhara, SBI, Madura Garments, Big Bazaar, Paras, Rasna, Reliance, Mc Dowells among others.

Mudra has an equity partnership with DDB Worldwide, acknowledged to be one of the most creative advertising networks in the world, and part of Omnicom, the world's largest marketing communications group. With a portfolio of some of India's biggest brands, Mudra has won several awards, national and

international, over the years, for its creativity and contribution to the advertising world.

Apart from being its founder, Mudra is also the driving force behind MICA, India's premier Post Graduate Institution for Integrated Marketing Communications Management.

For further information please contact:

Mariam Joseph/Anthony Fernandes

Hanmer & Partners

(t) 022 56335969

mariam@hanmerpr.com ; anthony@hanmerpr.com

Aditya R. Kanthy

Mudra

(t) 022 30408001

a.kanthy@mudra.com