National, May 07, 2019
While cricket enthusiasts are getting to see some great partnerships on the field in this season of IPL, the Paint Dealers of West Bengal & North East witnessed a unique partnership off the field between India’s most loved paint company Asian Paints and four extremely talented Knights from the KKR team!
It was a night of fun, frolic and togetherness! Top Paint dealers of West Bengal & North East came together in JW Marriott Hotel, Kolkata to meet and interact with KKR players. The evening was graced by the Universe’s next boss Andre Russell, the powerhouse Nitish Rana, the super charismatic Robbie Uthappa and the emerging youngster, Rinku Singh.
The event, hosted by Asian Paints created opportunities for their dealerships to know about the players up-close and personal, get motivated by their cricketing stories, dance with them and also get to bowl to their favorite players. The icing on the cake was the celebration of Russell’s birthday at the event creating a memorable moment for Russell himself.
Commenting on the association and event, Amit Syngle, COO, Asian Paints Limited, said, “We have been proud to be associated with IPL & Kolkata Knight Riders for the 12th IPL edition. IPL continues to be a prestigious platform that has thrived over years, witnessing massive brand collaborations and visibility. The meet and greet was held in Kolkata with four talented team members from KKR and this event gave our top paint dealers an opportunity to know more about the players with some engaging activities.”
Venky Mysore, MD & CEO, Kolkata Knight Riders, said, “It has been a pleasure to have a great brand like Asian Paints associate with us. At Knight Riders, we like to work with credible brands who bring a lot of value to the partnership and with Asian Paints it’s yet another step in that direction.”
Asian Paints is known to create unique décor products and services and in this event as well they promoted their flagship Interior and Exterior Paints like Royale Health Shield- India’s only Anti-Bacterial paint approved by Indian Medical Association, Royale Aspira – India’s only Interior Paint with Warranty, Ultima Protek and Ultima Protek Duralife, which literally keep the exterior of the house “laminated” from dust, moisture and wear & tear related issues.
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