National, June 03, 2019
Sociowash has bagged the digital mandate for Cinepolis India, first ever international cinema chain in the country. The account was won in a multi-agency pitch.
A creative digital marketing agency based out of Delhi, Sociowash, has been appointed with the responsibility of building and amplifying Cinepolis India’s presence in the digital space.
Sociowash will work in tandem with Cinepolis to capitalise on their strength, to provide new strategic pointers that will cohesively work towards delivering digital first campaigns. The mandate involves asset creation and amplification leading to a digital presence that creates a strong recall value for the audience.
Delighted on the association, Pranav Agarwal (Co-founder at Sociowash) stated, “Associating your brand with the world’s second largest movie theatre circuit gives us the opportunity to position the brand as not only the best multiplex to be at, but also create a digital platform that connects with its audience through interactive & entertaining marketing campaigns.”
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