Mumbai, June 10, 2019
BBLUNT, the sought after hair destination, has always inculcated an environmentally conscious approach – an initiative which has now been expanded with a renewed focus on water conservation. On World Environment Day, the brand released their newest crusade - #DoItDry. Keeping in tandem with their bold personality, the brand in their own style, is urging consumers to wash their hair less frequently and instead, opt for more eco-friendly alternatives like BBLUNT’s bestselling range of dry shampoos, in an effort to save water.
Throwing light on this initiative, Adhuna Bhabani, Founder and Creative Director, BBLUNT said, “We don’t need to wash our hair daily. By using our dry shampoo, you can limit hair showers to twice a week as our range is designed to instantly refresh your hair, one spritz at a time. BBLUNT's Back To Life Dry Shampoo was created to effectively absorb excess grease and grime, whilst adding texture, volume and just the extra oomph. You just need to shake, spray, massage, brush thoroughly and viola; you have hair that feels freshly washed. Save time! Save water!”
Anirban Banerjee, Business Head, BBLUNT added, “At a time when access to water is becoming a global issue, we’ve announced our #DoItDry initiative to help promote water conservation. The product is available for free trial across key BBLUNT salons and select stores all this month, for consumers to really experience the benefits of the product on their hair, propelling them to make the switch and join the cause. This is perfectly in line with our commitment to sustainable innovation and will help strengthen our on-going efforts of adopting environmentally friendly practices.”
Given the country’s uncertainty concerning rainfall, dry shampoo may be a simple short-term solution to transform your lifeless tresses into bouncy, fresh smelling locks in a matter of seconds, whilst being a hero for the environment while you are at it. In a country with population of over 1 billion, if each of us do our bit, we may be a step closer to combat one of the greatest challenges of our times. Become a green warrior by joining the movement of waterless hygiene and pledge to #DoItDry with BBLUNT. If you are looking for more interesting fragrances, you can try their floral and fruity variants - Spring Fling & Beach Please.
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