Taylor Nelson Sofres undergoes repositioning

Company press release, April 24, 2003

New Delhi

Taylor Nelson Sofres, one of the worlds leading market information groups, today announced that it is bringing together all of its operations in 53 countries under a single brand, with immediate effect. As part of a major repositioning and rebranding exercise, Taylor Nelson Sofres will be renamed TNS, uniting a business which had previously supported many different corporate brands around the world.

Where there is a strong local brand, as in India, the brand name will be retained but strongly associated with TNS, eg. TNS Mode in India or TNS Sofres in France.

The move reflects changes in the global market research industry and the way that businesses use market information. It is also intended to help TNS leverage the potential of acquisitions made over the past few years and meet changing client needs.

Mike Kirkham, CEO of TNS said: Leading multi-nationals increasingly need truly global market insight in order to make informed business decisions. For the past few years, TNS has been building its global network and strengthening its specialist sector expertise in order to meet these needs. Our network is now extensive and we are repositioning and rebranding to capitalise on our investment.

But this is more than just a logo and name change, it reflects an innovative way of thinking about what we can offer businesses and how we work with our clients. It is no longer sufficient to provide clients with data and statistics alone, we are increasingly acting as market information advisors, using the in-depth research and market knowledge that we have to provide the informed insight and strategic business advice that companies need to enhance their relationships with their customers and improve their business performance. With this in mind we have created a strong brand which will support our initiatives effectively at all levels and in every market that we operate.

Debi Basu, Joint Managing Director of TNS in India, commented: Our new brand identity conveys the sense of freshness and continuous innovation that has been the hallmark characteristic of TNS Mode in India. Shiloo Chattopadhyay, Joint Managing Director, added I believe that this move both strengthens our position as a global source of market information and underscores our commitment to set a clear direction for our clients to achieve their goals.

The new TNS brand

The new brand has been developed by global brand consultancy Wolff Olins and is based on the idea of being the sixth sense of business*. It reflects the companys ability to provide insight, intelligence and advice and not just information, data and research. It will further unite the company and clearly differentiate TNS from its peers.

The new TNS marque is simple and bold; the positioning of the letters gives a three-dimensional feel and suggests a sense of depth.

About TNS

TNS is one of the worlds leading market information groups, providing market measurement, analysis, insight and advice in more than 110 countries. Working with national and multi-national organisations, TNS helps its clients develop effective business strategies and enhance relationships with their customers. Further information on TNS can be found on www.tns-global.com. TNS is a trademark of Taylor Nelson Sofres plc.

For further information, please contact:

Indrani Raychaudhuri

T +91 (0) 11 2652 7227

f +91 (0) 11 2685 6838

e indrani.raychaudhuri@tns-global.com

www.tns-global.com