B4U Music and Café Coffee Day bring the latest music with the hippest coffee

Company press release, January 7, 2003

Mumbai

B4U Music, the youth & lifestyle channel today announced one of the biggest retail tie-ups ever, with the pioneers of the Coffee culture in India- Cafe Coffee Day. The energizing atmosphere & contemporary youth channel come together to bring its audiences a blend of the finest Coffee with the hippest Music.

Coffee is all about freshness and consistency of flavour, Music is all about stimulating your senses and this deal can't get better, especially with the best of the two joining hands to give its patrons fabulous experience of Music & Coffee. With B4U Music reaching out to 16 million households in India & Café Coffee Day with its 60 outlets in India (shortly to go up 130 outlets) the two promise to make a sensational combination. So catch B4U Music over a cup of coffee at Café Coffee Day.

Commenting on the tie-up, Rajnish Lall, CMO, B4U Television Said " We have tied up with Café Coffee Day so as to give the youth an experience of the hippest Coffee concoction with the popular & trendiest global music channel. The synergy lies in the fact that both have a similar target audience and are targeted to lovers of music and relaxed & chilled out ambience. What better than to relish a cup of Coffee & enjoy good Music."

Speaking on the tie up Sudipta Mukherji, Head of Marketing, Café Coffee Day says "Hanging out and good music are two important aspects of young persons life, therefore this tie up is about Café Coffee Day and B4U Music. Coming together to bring you much needed demand for a music destination which provides world - class music set in the right ambience."

Café Coffee Day is a place for you to unwind, relax and be yourself as the delicious aroma of the Coffee beans wafts through the air and B4U Music tantalizes your senses.

About B4U Music

B4U Music, launched in India in May 2000, offers fashion, music, trends, travel & lifestyle for U. B4U is a global music channel reflecting the mindset of the contemporary Indian youth.

About Café Coffee Day

Café Coffee Day currently owns and operates 60 café's in Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Chandigarh, Mangalore, Chikmagalur and Pune. It is not just a chain of café's. It is a part of India's largest coffee conglomerate named Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), a 250 crore ISO 9002 certified company.

For further information contact:

Anuja Choudhary

Corporate Communications

B4U Television Network

T: 26343737