French model and actress, Helena appointed as the new face for Chambor’s Blooming Beauty

Company Release

New Delhi, January 18

Chambor, the leading Swiss brand with exceptional success in the Indian market announced the appointment of Ms. Helena, famous French model and actress as the new face with the new positioning statement being ‘Blooming Beauty’. Helena personifies the essence of the Chambor brand, as she is the epitome of beauty, youth and freshness.

Since its launch in 1996, Chambor has grown to become one of the leading brands in the colour cosmetics segment in India. The product line that has been exclusively designed to suit the needs of an Indian female has received great response inspiring the brand to constantly introduce new colours and techniques.

‘Blooming Beauty’

Flowers…natural beauty…proud assertion that a ray of beauty outshines all materialistic pleasures of life. These flowers bloom from tiny buds the same way as a Woman Evolves from a Young Lass. Just as a flower, a woman is naturally beautiful but it is important for her to enhance her beauty. Attain Beauty that is skin deep and gain the confidence with which she can make a World of Difference.

Beauty is unique to every woman. The Blooming Beauty conveys a message of the pleasure of being and feeling attractive. A beauty that is optimistic because it is attainable, by every woman. Chambor’s new look and communication conveys this intrinsic beauty of a young lass on the threshold of womanhood. Chambor’s symbol, the Rose depicts the feminity of this lass which spreads freshness all around and conveys the message of timeless beauty.

BLOOMING BEAUTY WITH CHAMBOR’S NEW LIP MAKE-UP

Chambor has introduced a new line of Lip Care and Make-Up products…Lip Vinyl and Lip Tattoo Liner Pencil.

TRUE COLOUR LIP VINYL: Intense Colour, Ultra Shine, Long Wear

SHINY AND CARING LIP GLOSS…Wears like a traditional lipstick, looks like shiny lip gloss. Jojoba Oil ensures moisturizing care. Flock applicator contours lips without feathering. Chambor True Colour Lip Vinyl is available in 12 shades and priced at Rs. 450. All you need to do is to twist and click for precise application to get soft and creamy consistency. The Chambor Lip Vinyl is waterproof and has certain caring properties of moisturizing, anti-aging, re-nourishing and that improves skin suppleness.

CHAMBOR LIP TATTOO LINER: The closest thing to permenant makeup

Chambor introduces a formula with advanced technology in lip pencils that provide instant release of intense colour which lines the lips with a precise application. The formula is so smooth that it glides on the lips leaving a mark resembling a chic tattoo. Colour stays put whether you are swimming, eating, drinking and kissing!

Chambor’s Lip Tattoo liner has a special blend of waxes that provide a balance texture with easy glide on colour that feels extremely comfortable on the lips. Lip Tattoo liner prevents lipstick from bleeding and is a perfect marriage with any durable lip formula. These pencils are dermatologically tested. Priced at Rs 235, the Tattoo Liner are available in 12 shades.

For further information, please contact:

Munmun Sengupta at Clea Public Relations