Wrigley launches Orbit White

Company Release

New Delhi, January 18

Wrigley, the world’s leading manufacturer of chewing gums has extended its Orbit range of sugar free gums by launching Orbit White in India. The tasty and crunchy teeth-whitening and stain-removing gum is attractively priced at Rs. 5/- for a pack of six pellets. Orbit White is available in a premium blister style packaging with an eye-catching silver design at retail outlets across major cities of the country.

The launch of Orbit White holds special significance as the public demand for teeth whitening has grown rapidly in recent years. In fact, today’s image-conscious urban Indian is more interested in whitening and bleaching than any other dental procedure and Orbit White effectively helps remove stains to whiten teeth.

Besides whitening teeth, Orbit White, being sugar free also has the added benefit of helping protect teeth against tooth decay. This is especially important today, as our eating habits have changed tremendously to include more processed foods, snacks and soft drinks, which contain a high proportion of sugar, salt and fat. This leads to the danger of teeth being susceptible to plaque acids, which leads to manifold increase in demineralization. It is clinically proven that chewing of sugar free chewing gums like Orbit White for 20 minutes after meals helps protect against tooth decay by up to 40%, by stimulating saliva production. In fact the benefit of chewing sugar free chewing gums like Orbit White on dental health is recognized by the FDI World Dental Federation- the global body representing dentists worldwide.

For further details, please contact:

Ruby Sinha/ Riddhi Mittal,

GCI- The PR Division of Grey Worldwide,

Tel: 011- 4251525

E-mail: ruby_sinha@greyindia.com,

riddhi_mittal@greyindia.com