Gillette Series Extra Shave Gel offers new promo pack

Company press release, May 7, 2003

New Delhi

Gillette, world leaders in male grooming, announced an attractive promotion pack with 20 per cent extra gel in the New Gillette Series Shave Gel aerosol can at no additional cost. The New Gillette Series Extra Shave Gel offer promotion pack is available at the regular price of Rs. 225 across all retail outlets beginning May 1, 2003. The New Gillette Series Extra Shave Gel promotion pack with international graphics is on offer till stocks last.

According to Mr. Manoj Kumar, Regional Business Director, Gillette India, "The extra offer promotion is designed to promote foam users to upgrade to gels while rewarding current New Gillette Series Shave Gel users. The offer is a good opportunity for shavers to move from foam and cream to the superior experience of gel. The New Gillette Series promotional pack is the right time to try out shave gels."

The recently launched New Gillette Series Shave gels are designed specifically for individual skin care and protection needs of men, to provide advanced comfort and protection and help restore skin to a healthy balance after shaving. The New Gillette Series are the Next Generation range of products, that add a soothing and invigorating element to personal grooming and personal care regimen. It reflects the increasing sensitivity of the male customer to products that provide advanced protection and comfort.

The New Gillette Series Shave Preparations have now been re-formulated with soothing Aloe for sensitive skin, Glycerin for Moisturizing, Allantoin for protection, Vitamin E for conditioning and Tea Tree Oil for clean skin. The Shave Gel has also been enhanced with anti-friction lubricants for ultra smooth razor glide.

The New Gillette Series products have seen significant packaging advancement. Shave Gels feature an ergonomic actuator with an elastomeric Accu-gripTM finger pad to simplify dispensing.

About the company

Gillette India Limited, a subsidiary of The Gillette Company has provided technological leadership to the shaving blade industry in India by continuously introducing state-of-the-art, high performance products for the discerning Indian consumer. The success of Gillette India Limited is rooted in its constant innovation on products and packaging, distribution channels and meaningful value additions, which have enhanced consumer satisfaction. Headquartered in Boston, USA, The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. In addition, the Company is the world leader in alkaline batteries, toothbrushes and oral care.

For further information please contact:

Deepakshi Jha

Rediffusion DY&R brand communications

Ph: 011 6147187/38