Bose Corporation on expansion spree

Company press release, May 8, 2003

New Delhi

Bose Corporation, the world leader in audio technology, today announced the launch of a wholly owned retail store at Metropolitan, Gurgaon. The new Bose store will showcase the company's latest products and technologies in the home entertainment segment.

Some of the products being offered at the Gurgaon store include Lifestyle™ Home Theatre Systems, Complete Music Systems, Stereo Speakers, Acoustic Wave® Music Systems, Wave® Radio/CD, Acoustic Noise Canceling Headsets, Triport™ Headphones and the amazing Media Mate™ speakers for computers.

Speaking at the inauguration, Mr. Ratish Pandey, General Manager, Bose Corporation India Pvt. Ltd. said, We are pleased to announce the launch of our store in Gurgaon, the third one in the country. This store will help us in further consolidate our presence in Delhi market, making our products accessible to larger number of consumers including those in the Gurgaon region

Bose products will now be available directly to the customers in India through its exclusive stores in Delhi, Gurgaon & Mumbai.

About the company

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, a professor of electrical engineering at the Massachusetts Institute of Technology (MIT). While doing graduate work at MIT in the 1950's, he began a research project into psychoacoustics. Encouraged by MIT Dr. Bose started his own company with products based on his patents. Today, Bose Corporation is a privately held company with over 7000 employees, 18 subsidiaries, over 7 manufacturing facilities and annual sales of over $1.2 billion. Bose Corporation is committed to research and innovation and constantly seeks to develop unique sound solutions to meet any audio challenge.

Bose Corporation India Private Limited was founded in 1995 with initial focus on design and installation of professional sound systems in public places. In October 1998 the first Bose store in the country opened in Connaught Place in New Delhi to an overwhelming response and since then the retail operations have been expanded to Mumbai. In May 2002, Bose India launched its direct marketing group to reach customers across the country. Currently this group is marketing the Bose Wave ® Radio/CD through nationwide toll free number 1-600-11-2673.

For further details, please contact:

Nandita Sood

Bose Corporation India Private Limited

Tel: 23073825/26/27