Samsung presents 'Silver Edge' offer

Company News

New Delhi, February 17

Digital Technology leader, Samsung India today unveiled 'Samsung Silver Edge', a promotional exchange offer for its Home Appliances. The offer, valid on all Samsung Fully Automatic Washing Machines, is applicable in 11 cities till February end. The Company is also giving a Special bundling offer for its Side by Side refrigerators and Air conditioners, at a special combination price. The special bundling offer is applicable pan India.

The Samsung Silver Edge, offer allows a customer to exchange his/her old washing machine in lieu of a Samsung Silver Nano Washing Machine at a special discounted price, depending on the model selected. The base price for a Fully- Automatic Top Loading model as part of this exchange offer is Rs. 8,990/- while that for a Fully- Automatic Front Loading model is Rs.20,590. The company is giving Triple zero exchange finance options during this period which includes zero interest rate, zero processing charges and zero dealer buy down. The consumers will also walk away with special gifts during the promotion period. The offer which is valid till February end is applicable in top 11 cities viz. Delhi, Chandigarh, Chennai, Cochin, Hyderabad, Bangalore, Mumbai, Pune , Ahmedabad, Kolkata and Ranchi.

States Mr R Zutshi, Deputy Managing Director, Samsung India, ¡§By offering the ¡§Samsung Silver Edge¡¨ promotion, and our product bundling offer, on Side by Side refrigerators and Air Conditioners, we are seeking to incentivize customers to upgrade to our latest technology for Home Appliance products.¡¨ Samsung technology patented Silver NanoTM technology combines the disinfectant and antibiotic properties of electrolytic silver nano-particles (Ag+) in silver nano machines to remove 99.9% of bacteria.

Side By Side Refrigerator Air Conditioner Customer offer Price

RS25KAMS (Rs 114,000)/

RS25JAMS (Rs 109,000) AST18WJ

(Rs 27,190) A ¡V 122,000

B ¡V 118,000

RS23JFNS1 (Rs 81,000)/

RS21DCMS1 (Rs 77,000)/

RS21DCSW1 (Rs 74,000) AWT18W1

(Rs 17,490) A ¡V 82,990

B ¡V 78,990

C ¡V 75,990

RS21NCSW1(Rs 65,000)/

RS20NCMS1(Rs 56,000) AWT12G1

(Rs 14,990) A ¡V 65,000

B ¡V 59,990

The Special Combo offer *Special Offer Price introduced by the Company entails a special price for a Samsung Side by Side refrigerator and Air Conditioner model bought by a customer as a bundle. For example, a Samsung Side by Side refrigerator (RS25JAMS) priced at Rs109,000 bundled with Samsung Split AC (AST18WJ)priced at Rs 27,190 will cost just Rs.118,000* instead of Rs 136,190. Likewise, Side by Side refrigerator (RS20NCMS1) priced at Rs 56,000 bundled with Samsung Window AC (AWT12G1) priced at Rs 14,990 will cost just Rs 59,990* instead of Rs 70,990.

For more information, please visit www.samsung.com

For further information please contact:

Ruchika Batra Ruhee Dhar/Pallavi Das

Corporate Communications Integral PR Services

Samsung India Electronics Limited ruhee@integralpr.com/das.pallavi@gmail.com

ruchika.b@samsung.com