Manpower refreshes its brand to encompass its full range of services

Company Release

New Delhi, February 21

Manpower announced that it has refreshed its brand across its global network in 72 countries to align with the range of services that the company offers today. The company is rolling out a new logo, marketing materials and advertising campaign across its 4,400 offices worldwide. Manpower’s branding initiative also has encompassed streamlining the brands under which it provides services worldwide, as well as training its 27,000 employees on the new brand.

“Today marks a pivotal point in the journey that we embarked upon six years ago to expand our service offerings beyond our heritage in temporary staffing services,” said Jeffrey A. Joerres, Chairman & CEO of Manpower Inc. “In today’s contemporary world of work, the dynamics are changing faster than ever before, and we have been quietly re-engineering our company and our service offering in order to help our clients, employees and associates to understand and navigate the challenges of today’s workplace. The new brand aligns the company we are today with the image we project in the marketplace.”

“The evolution of the new brand will enable us to be better recognized for our contributions and establish a stronger emotional connect with our associates, clients and candidates. This exercise will reinforce our position in the industry and will re-energize our employees to stay ahead in the employment services industry.” said Mr. Soumen Basu, Executive Chairman, Manpower India.

As part of the re-branding process, Manpower has streamlined its brand architecture from over 200 brands worldwide down to only five brands that now represent its total service offering. These brands are Manpower, Manpower Professional, Elan, Jefferson Wells and Right Management. The biggest change that will be evident in the marketplace is the transition from an array of brands in 31 countries that have represented Manpower’s recruitment services for professionals, to the Manpower Professional brand. The Manpower Professional brand existed previously in the United States, Canada and Sweden and, as of today, it is now present in 34 countries.

“This is the first time that Manpower has undergone an extensive re-branding process since the company was founded in 1948,” Joerres noted. “The refreshed brand respects our heritage as the innovator and thought leader in the temporary staffing industry, while celebrating our evolution to a full service employment services company.”

The new Manpower logo consists of five oval shapes in five different colors, which reflect the range of services that Manpower now offers. The Manpower Professional, Elan, Jefferson Wells and Right Management logos have all been redesigned to align with the new corporate brand. All of these new logos can be viewed at http://www.manpower.com/mpcom/content.jsp?articleid=38.

“In any branding effort, the most critical success factor is the employees’ ability to deliver on the brand,” said Joerres. “Over the past few months, we have delivered training to all of our 27,000 employees worldwide, and we will continue to provide training and tools to ensure that our brand is consistently delivered.”

The new Manpower brand will bring a paradigm shift within the organization and its employees. They will now have a new approach; they will be more accessible and forward looking. This will mark a new beginning to the way staff will meet people and will reflect a positive energy with clients and associates.

For further details contact:

Shishir Gupta

Manpower Services India Pvt Ltd

+91124 288 1000

shishir.gupta@manpower.co.in