Timex launches Ana-Digi collection

Company press release, May 14, 2003

New Delhi

Timex Watches Limited (Timex), today announced the launch of its all-new 'Ana-Digi' collection which blends the SPORTYTECH fashion element of an analog watch with the technological finesse of a digital watch. The Timex 'Ana-Digi' collection is an all-male range in 19 new styles.

Said Mr. Kapil Kapoor, Managing Director of Timex, "The all new Ana-Digi collection is for people who like the exciting SPORTYTECH look and want to wear their time with attitude...all the time."

The Ana-Digi collection offers its customers technological features such as 3 time zones, an alarm, compass directional ring, 24 hour chronograph with lap/split option, water resistance, the celebrated INDIGLO night light and an all day INDIGLO digital display. The all-new Ana-Digi collection is competitively priced at between Rs. 1,995 and Rs. 3,500 each.

Mr. Kapil Kapoor added, "We are sure that this all new Ana-Digi collection will become a hot favourite of the youth with its 21st century style statement."

The new collection is distinguished by its bold SPORTYTECH look with several colour options and choices between quality leather straps or the high fashion steel bracelets that add a distinct macho appeal to the collection.

About Timex Watches Limited

The Timex story dates all the way back to 1857 when it was established as The Waterbury Clock Company. The first Timex wristwatch was introduced in 1950 and quickly became the generic name in the field. Timex has a multi-brand strategy ranging from the sporty and high-tech to the dressy. There are also a variety of watches in cool colours and shapes aimed at the young and hip.

Timex, headquartered in the United States, is one of the world's preeminent watch brands. It is the leading brand in the US and Canada and enjoys strong market positions in several other countries around the world. Timex has worldwide manufacturing, marketing and distribution facilities in order to service its global presence.

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