Qwiky's launches Chillers to beat the summer heat

Company press release, May 15, 2003

Chennai

Qwiky's coffee, India's first specialty coffee chain, launches a new range of Chillers adding to line of existing cold beverages. This is a special summer launch, with 6 different exotic flavors to render to all age groups.

"The Snow Coffees have been launched keeping in mind the raring heat of the summer in India. As one of the leaders in the emerging industry in India, we want to deliver the best coffee house experience and these new drinks help us achieve that" said Mr.Sashi Chimala, CEO of Qwiky's Coffee, announcing the launch of the new Chillers.

Chillers are cold coffees with FriazzoTM base (our trademarked cold coffees) with flavours added to them and topped with a swirl of fresh whipped cream. That's not all; the flavours also go on top of the cream along with crunchy bits.

The range includes Santa Maria, Jamaica, Bahamas, Miami, Honolulu and Aruba….a sip of these exotic drinks is equivalent to the experience one gets of such destinations.

Santa Maria

Santa Maria is a chiller with butterscotch flavor topped with crunchy butterscotch praline nuts. It is a little sweeter than usual. For one and for all!

Jamaica

Jamaica is an exciting chiller which carries a combination of coffee and chocolate topped with coconut candies. A sure winner with a woman!

Bahamas

Bahamas is a chiller with a flavor of banana and a topping of crunchy pralines. Kids would love it!

Miami

Miami has the coconut based pina colada flavor and topping of coconut candies. Coffee and coconut actually go very well when mixed in right proportions. Just right for couples!

Honululu

Honululu is tangy orange flavor with refreshing peppermint powder as topping. This drink is simply perfect for summer and really refreshing. For those with liking for Tangerine!

Aruba

Aruba is flavored with the green apple and honey based ciderette flavour and has a spicy topping of cinnamon powder. A taste that'll twist your tongue

The entire range of Chillers is priced at Rs.40, and is available at all Qwiky's outlets nationwide.

The Chillers range represents an exciting new addition to the Qwiky's ever popular specialty coffee line which includes FriazzoTM, SwirlyTM, Granitas and Italian Soda

Apart from the multitude variants of Coffee, Qwiky's also serves Qwik-bites like Quiche, Rolls, American 'Sub' sandwiches, Italian 'Paninis'.

About Qwiky's

Chimayo Chains is the master licensee for Qwiky's Corporation Inc., USA. The Qwiky's brand experience is now available in Chennai, Hyderabad, Delhi, Bangalore and Pondichery through a mix of company owned pubs, Qwiky's Coffee Islands at Lifestyle, Ebony, Casablanca and Music World among others.

A detail of Qwiky's pioneering initiatives in the country:

* Introducing the coffee pub culture in India

* First to introduce branded store-in-store by opening Qwiky's Coffee Islands

* First to become the distributor for Seattle-based DaVinci Gourmet Coffee Syrups.

* First to become distributor for LaPavoni Italian Espresso machines

* First to introduce Home Espresso machines

* Introduced coffee chocolates with Qwiky's roasted coffee bean (under the brand name Qwiky's Liscio)

* First to introduce the hot and cold coffee dispensers in the country through its Aroma Brand

* First to adopt the franchise model in the coffee pub industry

For details contact:

Subashini Mahesh

Chimayo Chains Private Limited

128 Marshalls Road

Egmore

Chennai 600041 India

Tel : 2855-1228/ 2852-2648

Fax : 2855-1139

email : subashini@qwikys.com