HDFC launches Woman’s Advantage Debit & International Women’s Gold Visa Credit Card

Company News

New Delhi, March 9

HDFC Bank, one of India’s leading private sector banks and one-stop financial supermarket announced the launch of two unique offerings – the HDFC Bank Woman’s Advantage Debit Card and the HDFC Bank International Women’s Gold Credit card, on International Women’s Day.

This is the country's 1st Woman's Debit Card and the 1st International Women's Gold Credit Card primarily dedicated to Indian women. Both products come packed with rich features targeted at the needs of today's modern women who aspires for success in both her personal as well as professional life.

Ms Mandeep Maitra, Country Head – Human Resources, HDFC Bank, launched the HDFC Bank International Women’s Gold credit Card at a press conference in Mumbai. Speaking on the occasion of International Women’s day, Ms Maitra said: “It gives me immense pleasure to launch these Cards for Women on - International Women’s Day. Women today have emerged as a potent economic force in the country, and these cards, with specific offers and benefits are designed to address their needs.”

The HDFC Bank Women’s Cards – both Credit and Debit, are intended to acquire a greater part of household spending, currently being split among various other cards.

Mr Pralay Mondal, Head – Credit Cards, HDFC Bank said: “Women play a very significant role in most household decisions, especially those related to purchases. Women control around 60% of all purchase decisions in an average household, and their influence on decisions extends to categories like consumer durables, apparel, groceries, entertainment, health and beauty products,

home interiors etc. These world-class offerings have been developed keeping in mind this growing power.”

The HDFC Bank International Women’s Gold Visa Credit Card offers a maximum credit limit of - Rs 3 lakh, with Life Insurance Cover of Rs 25 lakh - due to air accident, Rs 3 lakh due to road accident and upto Rs 50,000 on hospitalisation due to accident.

Mr Shyamal Saxena, Business Head - Retail Liabilities, HDFC Bank said, “This is the country’s first woman’s Debit Card of its kind, designed exclusively for the benefit of the bank’s growing base of women customers. The Woman’s Advantage Debit Card is intended to add value by providing benefits on categories relevant to their requirements.”

Mr. Uttam Nayak, Deputy Country Manager – South Asia, Visa International Asia Pacific said, “Today’s Indian woman is a key decision maker in the household and plays a very important role in defining the payment needs and habits of the family. Globalization and liberalization have also had a significant impact on the woman consumer. We are proud to play a part in the offering of these value-added payment products to HDFC Bank customers, specifically targeted toward the needs of the modern Indian woman.”

HDFC Bank International Women’s Gold Visa Credit Card Product features

Spends above Rs.5,000 in a month would accrue 5 reward points for each Rs.100. Spend of upto Rs. 5,000 in a month would accrue the usual 2 points for each Rs.100 spent.

Cash Back : 5% cash back on spends at Department stores and Supermarket/Grocery .

Upto 15% discount at certain select outlets like Lakme beauty salons, Kaya Skin clinic, Oyzterbay, Satya Paul, Style Spa, IFB and Hidesign.

Gold Card Benefits: IBTC membership – Great discounts on Hotel bookings, Amazing Insurance coverage and Free My City Petrol benefit.

Add -On cards: All normal add-on benefits would be available to the customers.

Insurance Benefits

Nature Of Risk: HDFC Bank International Woman’s Gold credit card Air accident Rs. 25 lakhs, Road / Rail Accident Rs. 3 lakh, Hospitalisation Due to Accident Upto Rs.50,000.

Lost Card Liability-Nil after reporting.

Woman’s Advantage Debit Card Product Features

Cash Back of Re. 1 for every Rs. 200 spent

For every Rs. 200 of purchase at POS, the customer will receive Re. 1 as cash back.

This will be given back to the customer in multiples of Rs 100/- at the end of each month.

Concierge Services

A unique service number will be available for Woman’s Debit Card customers to avail information / booking for the services mentioned below. Customers can just call up, quote their card number and use the services.

Entertainment assistance

Dining Referral and Reservation Assistance, Flowers & Gifts Delivery, Movie Tickets

Home assistance

Financial Planning & Advisory Services Assistance, Electrical & Electronic Gadget Repair Assistance, Pest Control Assistance, Home Cleaning Assistance, Referral of Crèches

Wellness

Medical Check Up Packages, Nursing Care Arrangement

Locker fee- 50% discount on fees

Woman’s Advantage Debit Card holders can avail of a 50% discount on their locker fees for the first year. This would be applicable for only one locker per card.

Special discount on purchase of Gold Bars

Preferential pricing will be given to holders of this card on purchase of Gold Bars

Insurance cover

Personal accident insurance of Rs. 2 lacs

Zero Liability

The customer will not have any liability on any fraudulent transactions on the debit card, which take place 30 days prior to reporting the card loss.

Free BillPay

BillPay registration charges waived off for Woman’s Advantage Debit cardholders

Card Limits

ATM limit – Rs. 15,000 per day. POS limit – Rs. 25,000 per day

For more information:

Log onto www.hdfcbank.com

Or contact:

Rajat Chandihok/ Lalit Pandey

Sampark Public Relations Pvt.Ltd.

(011) 41731526/27