Planet Sports announces new identity

Company News

New Delhi, March 10

Planet Sports Pvt. Ltd., the leading lifestyle retailer in India has today announced a new Corporate Identity. It will now be called Planet Retail Holdings Pvt. Ltd. instead of Planet Sports Pvt. Ltd.

The strategic decision of re-branding itself as Planet Retail Holdings will enable the company better communicate the breadth and depth of options offered by it in the segment of retailing.

Speaking on the occasion, Mr. Arun Bhardwaj, Managing Director, Planet Retail Holdings Pvt. Ltd., said, “Our offerings have been accepted very well in the Indian market with all the international concept stores attracting exceptional business and consumers. With the new identity in place, we look forward to offer much more to India in the near future”.

Sharing information on the business groups under the umbrella of Planet Retail, Mr. Arun Bhardwaj said, “We are offering Planet Sports, Sports Warehouse and ‘The Athlete’s Foot” under the sports lifestyle segment. In Fashion/ Lifestyle retailing segment we bring to India such famous stores as Marks & Spencer, Guess, Next and Women’s Secret. Through Debenhams we will be foraying into Department stores” and very soon with the launch of The Body Shop we will enter the Health and Beauty segment.

Planet Retail strives to exceed the aspirations of customers for a healthy & fulfilling lifestyle by providing the most innovative consumer goods with products of unbeatable value and style along with the ultimate shopping experience and customer service.

The new logo features the words “planet retail” in a stylistic manner with a vibrant grey curve starting from the alphabet “t” at the end of the word planet and going upto the letter “i” where it ends in a blue dot. The logo effectively portrays the brand attributes of Planet Retail viz. are Corporate, International, Premium, Sharp, Futuristic, Umbrella brand for various international retail brands and a Retail industry focus.

Planet Retail today has more than 55 stores spread across India under various international concepts. With a nationwide presence, Planet Retail brings considerable retail experience, knowledge, and expertise to every initiative.

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Anand/ Siddhartha

Mutual Public Relations

New Delhi