ABN AMRO and Barista present ABN AMRO Barista Credit Card

Company News

New Delhi, March 13

ABN AMRO in partnership with Barista Coffee Company announced the launch of the ‘ABN AMRO Barista Credit Card’, a unique Credit Card that lets coffee lovers earn reward points while enjoying a hot cup of coffee. Cardholders not only earn points while they use the card at a Barista but also earn them while they use the card at other retail establishments. And the best part being that these points can be redeemed instantly at any Barista.

The tie-up leverages ABN AMRO Bank’s ability to provide creative solutions for customers’ spending needs and Barista’s market leadership position in the rapidly growing beverages business, specially the out-of-home segment. The Card combines leisure and value, with the basic convenience of using a credit card to pay for coffee, offering consumers an unbeatable combination of features and benefits.

To start with, for every Rs 100 spent at any Barista across India, cardholders get to earn 15 reward points – one of the highest on any credit card in India. They can use these points to purchase anything from food to beverages from a Barista. In addition, new card members also get gift vouchers worth Rs 300 from Barista. The ABN AMRO Barista Credit Card on the MasterCard platform uses online redemption technology enabling cardholders to redeem reward points instantly at any Barista.

That’s not all. Cardholders can earn reward points even when they use the card outside a Barista, earning 2 points for every Rs 100 spent. Existing ABN AMRO credit card holders can get the ABN AMRO Barista card as an add-on card, to enjoy these benefits.

Speaking on the occasion, Mr Romesh Sobti, Executive Vice President & Country Representative, ABN AMRO Bank, India said, “Our tie-up with Barista to launch the new co-branded credit card only further strengthens the relationship that both the companies have cherished since the launch of Bancafe – a first of its kind initiative in the Banking industry. We are delighted to partner Barista Coffee Company in launching yet another first in India – the ABN AMRO Barista Credit Card. This is further proof of our commitment to offer our customers the highest quality of banking products and services in India”

Mr Nitin Chopra, Executive Vice President and Head – Consumer Banking, India said, “The cornerstone of our Consumer Banking business rests on providing superior products and services designed to add value and create value for our customers. This launch is in line with our constant endeavour to respond to the ever-evolving needs of our customers, who are increasingly demanding solutions that add value to combine leisure and entertainment with functional products such as credit cards.”

Commenting on the synergies of this association, Mr. Partha Dattagupta, Chief Executive Officer - Barista Coffee Company Ltd. said, "We are delighted to partner with ABN AMRO Bank to introduce this co-branded credit card. In our endeavor to provide value added products and enhanced experience to our consumers, we at Barista constantly focus on product innovations and services. The launch of this card is a step towards rewarding our loyal guest along with the joy of having coffee. The card provides unique features in terms of accumulation and instant redemption of reward points along with other benefits and privileges".

The ABN AMRO Barista Credit Card also offers other benefits such as a zero per cent surcharge on petrol bills, free personal accident cover of up to Rs. 10 lakh and free credit shield of up to Rs. 20,000. Further, this card offers discounts on books, music, watches and perfumes through tie-ups with renowned retail brands.

The Card will be valid across 23 million MasterCard points worldwide.

For further details, contact:

Nitin Chopra Partha Dattagupta

ABN AMRO Bank Barista Coffee Company

New Delhi New Delhi

Tel. No.: 91-124-4181901 Tel No. 91-11-55515160

Avinash Srivastava

Adfactors PR

New Delhi