Gillette India introduces MACH3 Cool Blue razor

Company press release, May 26, 2003

New Delhi

Gillette India has introduced the MACH3 Cool Blue razor, a MACH3 variant that combines the advanced shaving technology of MACH3 with an eye-catching, icy blue-colored handle and organizer. The new razors color, which highlights recent design trends, was selected for its global appeal, particularly among young men. MACH3 provides men with the closest shave in fewer strokes with less irritation, while the ergonomic handle provides a secure grip for a fast, safe shave. Priced at Rs. 235, including razor, organizer and one cartridge, the MACH3 Cool Blue Razor will be available in retail outlets across the country beginning April 2003.

"Our research has repeatedly shown that colour, when combined with superior performance can play an important role in a man's choice of razor," says Mr. Manoj Kumar, Regional Business Director, Gillette India. "With blue as the current colour of choice for cutting edge products from ski-wear to personal computers and wristwatches, our choice for a coloured MACH3 became an easy one. MACH3 provides men with the closest shave in fewer strokes with less irritation, while the ergonomic handle provides a secure grip. We believe the Cool Blue MACH3 razor, with its contemporary and snazzy looks, combined with the advanced shaving experience of Gillette MACH3 will appeal to generation-x and help induce more users to the MACH3 fold."

The razor handle, now available in Cool Blue features three rubberized crescent-shaped grips and is easy to hold and maneuver throughout the entire range of shaving motions. Young men today realise that grooming and a clean and healthy appearance play a significant role in many aspects of their lives including self-image, career and personal success.

The Gillette MACH3 razor is the first shaving system with three progressively aligned blades that deliver an optimum combination of shaving closeness, comfort and safety. MACH3s DLC comfort edges - the first major blade innovation in 30 years - are thinner than any other Gillette blade edge and glide through beard hair more easily creating less drag and pull for an extraordinarily close shave. Other features that make the MACH3 the worlds largest selling razor are its forward pivoting action, its open cartridge architecture, the independently moving spring-mounted blades, the Indicator lubricating strip, soft flexible microfins, and ergonomic metal handle.

Headquartered in Boston, Massachusetts, the Gillette Company is the world leader in male grooming, including blades and razors, shaving preparations and electric shavers. Gillette also holds the number one position worldwide in selected female grooming products

For Further Information Contact:

Deepakshi Jha /Bipul Kiran Singh

Rediffusion - DY&R brand communications

Phone: (011) 2 6147194/ 38/87 Fax : (011) 2 6147159

E- mail : bipul_kiransingh@ind.dyr.com /deepakshi_jha@ind.dyr.com