Sienna Miller is Pepe Jeans London’s new face

Company Release

New Delhi,April 12

Excitement never seems to cease at Pepe Jeans. Pepe Jeans London announces Sienna Miller, British actress and Hollywood superstar as new face of the brand. She’s a heartthrob of millions and a darling of the media the world over including India. The actress and style icon has signed a two year contract and will be the face of the brand till Spring 2008. The new campaign will be launched in India in magazines and billboards by April 2006 and is Miller's debut in advertising campaigns.

In the 33 years Pepe’s history of it’s the first time ever a Hollywood star of such fame as Sienna Miller been signed for its advertising campaign. Moving away from its international footballer and supermodel strategy, Pepe Jeans London ads a bit of Hollywood spice to its stylish high fashion brand image by signing Sienna Miller.

The campaign images are beautifully captured by the famed fashion photographer Mikael Jansson shot on breathtaking location of Paradise Cove, Malibu in California. The concept behind the images is inspired by the 1950s classic hit “And God Created Woman”. Sienna has been shot opposite international super model J.R. Gallison.

Commenting on the new face of the brand Chetan Shah, Country Head, Pepe Jeans (India) said, “Sienna Miller is not only a Hollywood super star but also a fashion style icon herself. Her personality and her screen presence are so enigmatic and enticing that we were sure she will be just the right choice for the brand.”

Sienna has a global fan following, India including. She is featured in leading newspapers and magazines of the country every other day. She is the famed star of the movie Alfie staring opposite Jude Law among many other super hits like the recently released Casanova. She was awarded the Shiny Style Icon Award for the best celebrity wardrobe. Named number 8 on the Maxim magazine Hot 100 of 2005 list and Number One in AskMen.com's Top 99 Most Desirable Women. Sienna’s featured on the cover of leading international magazines like Vouge, Vanity Fair, Maxim, Seventeen etc. and has also modeled for the 2003 Pirelli Calendar.

About Pepe Jeans London

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing jeanswear labels in Europe. The brand today has presence in more than 80 countries across the world.

For further information,contact

Vinay @ abacus icc

022 – 2285 5689 / 90