Pierre Cardin launches International Collection 2006 in India

Company Release, April 20

MUMBAI

Egana Goldpfeil, one of the top timepiece and lifestyle marketing and distribution organisations in the world, launched the new Pierre Cardin swiss international 2006 range of watches in India. The new range of Pierre Cardin swiss is available from Rs.2750/- to Rs.11, 000/-. This Collection comprises of 21 pair watches, 56 men’s models and 48 women’s models.

The New International 2006 Collection truly exemplifies elegance, design & fashion. It portrays the signature of the acclaimed designer Pierre Cardin whilst still keeping the market trend and preferences.

Pierre Cardin swiss offers luxury at affordable prices. Pierre Cardin swiss, as the name suggests has swiss mechanism, making it the entry-level Swiss watch, a luxury, which is affordable. The watches also boast of complete stainless steel body & dials in black, white and silver. The straps offer varied choice from stainless steel to gold plated to genuine leather.

With every purchase of Pierre Cardin, customers are assured of exceptional quality in both material and craftsmanship. A story design, which truly signifies formal fashion and class of designer. Each and every piece of this swiss timewear is an epitome of formal fashion.

Pierre Cardin - the brand, communicates the French lifestyle, its natural elegance and the feeling of savoir-vivre. It is one of the leading international brand names recognized with an extensive range of women and men's time wear. With international presence and high brand name recognition they continue to represent French lifestyle and glittering fashion.

About Pierre Cardin-

The world-renowned designer Pierre Cardin was the first couturier to bring fashion into the streets and revolutionised men’s clothing with a ready-to-wear collection. A well-known international brand with persuasive, effective designs and a long-standing history. Products bearing this name stand for exclusivity and trend setting Quality. The style of the watch collection is classy, modern but deliberately not too sporty. Pierre Cardin watch is available in more than 60 countries worldwide. Pierre Cardin is one of the most prestigious brands in the world. The watches are traditional yet contemporary. Pierre Cardin creates a symbiosis of what modern and successful women and men expect from a watch. Quality, style, self-expression and personality are the attribute of the brand.

About Egana Goldpfeil Limited:

Egana Goldpfeil Limited is one of the leading worldwide timepiece, jewellery, leather and lifestyle products distributors backed with manufacturer support in several main locations. With its integrated brand name establishment, design, product development and assembly support, Egana Goldpfeil and its group companies has operating presence in twelve countries (at where some of which includes production facilities) and distribution coverage in over 90 countries.

Egana Goldpfeil has been licensor for Pierre Cardin Watch since the early 1980’s and acquired the rights of the trademark in 1997.

Egana Goldpfeil's famous timepiece products are sold under trademarks owned by the Egana Goldpfeil Group (Dugena, Goldpfeil, Carrera, Pierre Cardin, Prätina, Junghans and Comtesse) and exclusive licensed brand names (Cerruti 1881, Esprit, Paolo designed by Paolo Gucci, Field & Stream , MEXX Time and JOOP!).

About Egana India Pvt Ltd

Egana India Pvt. Ltd. is a joint venture between the Rose Group & Egana Goldpfeil, a US $ 600 million group. Egana India started operations in 1999. Egana India now has distribution points in over 40 cities with more then 250 stores and has successfully established itself in the fashion lifestyle segment.

Thorough understanding of marketing dynamics and in-depth knowledge of the Indian market and brand management helped Egana Indian revolutionize the watch industry by introducing the concept of fashion, lifestyle and visual merchandising. Therefore changing the perception of watches from being a timepiece to a fashion accessory.

Today, Egana India’s portfolio boasts of brands like Esprit Time wear, Pierre Cardin Swiss, Carrera, Mexx, Cerruti 1881 & Puma in the category of watches. Looking at the success it has created with its brands, they soon will be launching Joop. Having created a segment for fashion watches, Egana India feels that now the market is ready to accept branded fashion jewellery.

Egana India extends its fashion business portfolio in three specific categories viz – watches, jewellery & retail.

For more information, please contact:

Dennis Raul (9820055806)/ Shweta Mistry (9820964141)

Good Relations (I) Pvt. Ltd

E-mail: dennis@gri.co.in; shweta@gri.co.in