"Yaari Dosti Taaza Maaza" with Satish Shah

Company Release

New Delhi, April 24

Maaza, India's largest and favorite fruit drink, reached a milestone this year, celebrating its 30th year of its launch. As part of the celebrations this summer, a new brand campaign for Maaza featuring Satish Shah is being launched. The campaign includes the launch of a new TV commercial featuring the versatile actor, talk about "Yaari Dosti" over a "Taaza Maaza". The commercial highlights the use of the fresh and premium Alphonso mango being used in the formulation of Maaza. The campaign further goes on to capture moments where the Maaza acts as an enabler of building friendships and creating fun moments.

The new brand campaign will be launched across all leading TV channels, starting 22nd of April '06. The advertising campaign has been conceptualized Sainath Saraban of Leo Burnett. It includes a 45 second commercial, produced by Nomita Roy and Subir Chatterjee of White light Films productions.

According to Vikas Gupta, Vice President Marketing Coca-Cola India, "Maaza's appeal across consumer segments is reflected by the fact that it is India's largest selling fruit drink brand. The aim of the new Yaari Dosti Taaza Maaza campaign is to convey to all the loyalists, the goodness and the quality of Alphanso mangoes being part of its formulation. The campaign also brings out the emotion- How drinking Maaza brings people closer together"

Additional Details About The New Brand Commercial

The ad starts with a melancholy Satish Shah reminiscing over how he misses Yaari Dosti from the past, now that the Alphonso rich MAAZA is the first choice of children and the crowds. (His reminiscences includes how he misses chasing truant children - who earlier stole mangoes from his orchard - no longer do the same, since Maaza came into being)

He finds the perfect solution to his problems in MAAZA itself - which he starts selling, instead of actual mangoes. End result, the children and the crowds come back to his orchard once again, in pursuit of their favorite Alphonso mango drink! All of them now have a rollicking good time!

For further details contact

Perfect Relations @ 24379862-69