SSC&B Lintas bags ScotiaMocatta

Company Release, April 28

MUMBAI

SSC&B Lintas Group is a member of the worldwide Interpublic Group (IPG) of Advertising Agencies.IPG is one of the largest group of advertising agencies in the world, which is also a holding company for leading agencies in India. IPG’s network of agencies includes 295 offices in 130 countries. This results in access to knowledge and developments in creative, media and account management

SSC&B Lintas has won the account of the ScotiaMocatta, a part of the Scotiabank group. ScotiaMocatta is a global leader in metals trading, brokerage & finance. Scotiabank is a Canadian Bank with several hundred branches and offices in over 50 countries.

ScotiaMocatta gold coins, in 5 gm & gm options, are being launched in India. Purity of these coins will be certified by the relevant international bodies. They will be retailed by reputed jewelers to make accessibility easy.

"Purchase of gold in India has a huge amount of sentiment and emotion attached to it, which is what our strategy and creative captures. I am really happy that the SSC&B Lintas strategy of providing world class product in India is working so well" said Ashish Bhasin, President, SSC&B Lintas.

SSC&B Lintas has revamped all its offices, recruited world class professionals with international experience and has followed the strategy of providing the best quality product, by world standards, in India. This has resulted in huge new business gains over the last one year.

Videocon group, MTNL, BSNL, ICICI Direct, Harisson Malayalam, UB Group, Taurus Mutual Fund, CyberMedia Dice, Essar Group, Meera & Co., Motul, Vardhama, Group, PSI, Abbot and Sanjeevani are some of the clients that have appointed SSC&B Lintas in the last year or so.