Indegene partners with GSKCH, India to win Global Pyramid Award

Company Release

New Delhi,May 19

Indegene, India’s largest provider of medical and scientific marketing services to the pharmaceutical industry has partnered with GlaxoSmithKline Consumer Healthcare , India, to win the Global Pyramid Award for excellence in medical marketing in the category "Best Use of Science". The Global Pyramid Award recognizes marketing, business innovation and excellence in medical marketing throughout GlaxoSmithKline's network on a worldwide basis.

Indegene’s efforts to build scientific awareness for the ‘Horlicks Clinically Proven’ campaign on the medical marketing front led by Ms. Jaya Mathai, Head Medical Marketing, GSKCH, India, has helped to win this year’s Global Pyramid Award. This campaign was based on the large clinical trial which proved that Horlicks supplementation to school children improved nutritional status, which made them taller, stronger, sharper and healthier. Indegene was a major contributor in the initiative by helping GSKCH formulate the scientific communication material, develop a scientific advisory board and generate substantial local data to deliver a compelling medical marketing initiative.

According to Ms Jaya Mathai Head Medical Marketing, GSKCH, India, “This year’s Global Pyramid Award demonstrates the importance of having clinically validated claims for Horlicks and the increasing value of medical marketing within GSKCH. Indegene was one of the key contributors helping us get the award this year by assisting us with the medical marketing campaign”.

GSKCH also received a "highly commended" award in the category of “Best Campaign” for their medical marketing campaign on Mother’s Horlicks in which the PR campaign was done by the Medical PR division of Indegene. The task of the successful Mother’s Horlicks PR campaign was to spread awareness on the benefits of DHA for pregnant and breastfeeding women.

Says Dr. Rajesh Nair, Managing Director, Indegene, "It is a matter of great pride for Indegene to have helped GSK Consumer Healthcare India win recognition at a global level. The Horlicks campaign is the ideal instance of how our scientific marketing model works to create medico-marketing campaigns that add significant value to our clients. “

For further information please contact:

Monica Ram/ Varsha Tiwari

PR Deptt., Indegene Lifesystems Pvt Ltd, Delhi, India

Ph: 91-11-32502848/49

email: monica.r@indegene.com /varsha.t@indegene.com