Level Up! and Indiatimes get into a strategic alliance to present Ragnarok

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afaqs! news bureau
New Update

Company News, June 1

MUMBAI

Level Up Network India Pvt. Ltd., India's first publisher of multiplayer online games, today announced that it has

entered into a strategic alliance with indiatimes.com to present Ragnarok, one of India's most popular massively multiplayer online

role playing game (MMORPG). Users of indiatimes.com will now be able to get details of all Ragnarok in-game and the offline events,

participate in discussions on RagnaBoards, etc, by going on to 'Indiatimes Gaming', the dedicated gaming microsite of indiatimes.com.

Speaking on the alliance, AB Colayco, CEO, Level Up International,said, "Level Up is excited to partner with Indiatimes and the Bennett

Coleman group. This alliance will help us grow the popularity of Ragnarok among youth. The wide user base of Indiatimes and their

multi faceted strengths as a media and marketing company provides us the right platform to expand the popularity of Ragnarok among the

youth."

Partnering with Indiatimes will enable Level Up to extend Ragnarok's reach to larger audience - casual gamers / non-gaming population hence

enabling it expand its subscriber base. Indiatimes subscribers can now experience the exciting world of online gaming and build strong online

gaming communities, while socializing in the virtual world of Ragnarok, filled with fantasy and fun.

Said Dinesh Wadhawan, Chief Executive Officer, Times internet Ltd, "In an endeavor to offer our subscribers the most popular games,

Indiatimes has entered in to an alliance with Level Up, to evangelize gaming and the MMOG space starting with Ragnarok. As a first step our

gaming microsite will feature Ragnarok and Indiatimes will promote Ragnarok to its subscriber base with exciting special offers."

Ragnarok Online is India's first Massively Multiplayer Online Role-Playing Game (MMORPG). Through Ragnarok, thousands of online

players interact with each other in real time, create their own avatar, form in-game guilds, go on exciting quests and events and most

of all use this character to live an exciting parallel life. Players can also interact with their peers through in-game chats, meet new

people online and make new friends by building strong communities.

To find out more about Ragnarok Online go to http://www.levelupgames.co.in.

About Indiatimes

Times Internet Ltd. is the digital venture of India's largest media and entertainment conglomerate, the Bennett Coleman Company Ltd. One

of the most respected business houses in India, the 168-year-old group is a market driver across all media platforms. Indiatimes.com, the

flagship brand of Times Internet Ltd., is the most popular internet and mobile value added services destination for Indians across the

globe. With a content offering that covers travel to games, business news to movies, astrology to music, Indiatimes.com has successfully

created multiple relationships with the global Indian. With a community of 14 million plus registered users, and 1.4 billion page

views a month, Indiatimes.com is by far the leading Internet portal in India.

About Level Up

Level Up, a global publisher of online games and the extremely popular Ragnarok Online game, has its Indian headquarters at Mumbai, and

offices at Pune, Bangalore, Chennai and Delhi. Level Up is committed to grow the MMORPG category of online games – that allows players a

chance to play with other players from different parts of the country. Ragnarok is India's first Massively Multiplayer Online Role Playing

Game that offers a 'super-cool' experience, in a fantastic, parallel world. Join the Ragnarok community by visiting www.levelupgames.co.in

For further information please contact:

Merrin Netto John / Moksh Juneja

Genesis Public Relations

Tel: 022 24911783 / 022 26736440

Mob: 9892089325 / 9322121170

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