Hewlett Packard propels the growth of laser printer market in India

Company News

New Delhi, June 10

Hewlett Packard, the worldwide leader in the imaging & printing market, today announced an aggressive strategy to grow the laser printer market in India. The initiatives are a part of HP’s three pronged Go To Market Strategy aimed to – enhance support and service policy for laser printers, further penetrate in Tier II & III cities and make laser technology affordable to the consumers.

- To enhance the total customer experience, HP has further extended its after-sales support policy for its entry-level laser printers by offering the benefit of unit level replacement during the warranty period at all service centres compared to only unit repair facility provided earlier.

- To increase laser technology penetration in the Tier II and III cities, HP has further strengthened its consumer support and services infrastructure for its entry level laser printers by setting up 300 exchange points across 130 cities. In addition, HP will be conducting channel training programmes across 60 cities in the next three months to touchbase with 2000 resellers nationwide.

- To increase the adoption of laser technology, HP is making its entry-level laser printer models available at affordable price points. The company has also launched a series of multifunction devices to empower the SMBs with the power of digital convergence.

“As the undisputed market leader with a 74% market share (Q1, 2006 IDC), HP believes in growing, expanding and leading the laser printer market in India. We have in recent times seen greater acceptance for laser technology amongst SMBs and SOHOs. With these initiatives, newer segments among SOHOs will experience the HP brand promise of reliability and quality along with ease of adoption, availability and usage,” said Mr. Samir Shah, Country Marketing Manager, Shared Printing & Connectivity, Hewlett-Packard India Sales Pvt. Ltd.

HP had recently conducted a study along with IMRB* to understand the customers in the India market and deliver better value to the customer needs. To address the key findings of the study, HP introduced a slew of marketing initiatives that include dedicated HP website on laserjets (www.hpindia.com/laserjets), customer loyalty programme and laser contests for vendors to increase awareness of the laser printer portfolio.

For more information, contact:

Hewlett-Packard

Tower D 6th Floor

Global Business Park

MG Road, Gurgaon

Haryana – 122 002

www.hp.com/in

BodhiSatya Basu Thakur/Manasi Keswani

Genesis Burson – Marsteller

+91 124 4044999