Egana India launches Esprit timewear - The new spring-summer 2006 collection

Company News

MUMBAI, June 23

Egana India Pvt Ltd presents the all-new Spring Summer 2006 from Esprit Timewear.

This collection of 100 different models are based on 6 diverse/varied themes of the season viz – Miami, Retro, Futuristic, Structures, Collection & details with a price range between Rs.3000/- and Rs. 7,000/-

Each theme represents a different story in line of the theme, to denote and express the design of Esprit.

Miami Colours – The term Miami emphasises the collection’s young, vibrant and bright colours. In keeping with these features, Esprit Timewear has added the flavour of Miami to its Spring - Summer Collection 2006. The watches are available in bright colours – refreshing green and white, shocking purple and pink. So think bright, think vibrant and complete your summer shopping by adding Miami Colours to your style.

Futuristic – Futuristic designs are in vogue. Esprit Timewear brings the Spring - Summer Collection 2006 for men. The concept reflects the theme of the movie Matrix that was much ahead of its time. The designs are available in digital, oversized and distinctive sports chronograph. Also available are the modern equivalents of the good old pocket watch, which take tradition for a wild, hipster ride – each digital timepiece comes with a leather band or a key chain. It is the must-have futuristic accessory of

2006 – available in black-in-black with a leather strap or in pure metal.

Retro – The one word that comes to mind when one says Retro is the 70’s era, the age of disco and glamour. Esprit Timewear offers the evergreen, ever stylish and classic Retro designs exclusively for the Spring - Summer Collection 2006. The watches are given the 70’s look, classic blues and vintage…. With Esprit Timewear, what was passé has become trendy today.

These watches are available in all the Watches and More stores (WAM), Shopper’s Stop, Lifestyle, Westside and leading lifestyle outlets across India.

Notes to the Editor:

About Esprit– the Brand: “ ESPRIT IS AN ATTITUDE – NOT AN AGE”

Esprit was founded in San Francisco by Susie and Doug Tompkins in the year 1968. With the philosophy that fashion is a lifestyle; Esprit has become an institution within the fashion scene over the last 30 years. Esprit is an international Fashion brand symbolizing natural lifestyle, embracing love, pureness, friendship and happiness. Esprit is an attitude and not an age; Esprit is for the male and female, who are young at heart and live and dress in a stylish and contemporary way.

Esprit is the number 1 brand in fashion timewear. The brand ranks amongst the market leaders in the fashion watch segment in Europe and Asia. It was awarded for best watch design for the year 1999 and 2000 in Germany and the Les Cadrans D’Or in France for best watch design in 1999. The styling for the watches is sporty and contemporary and based on current fashion trends.

About Egana India Pvt Ltd

Egana India Pvt. Ltd. is a joint venture between the Rose Group & Egana Goldpfeil, a US $ 600 million group. Egana India started operations in 1999. Egana India now has distribution points in over 40 cities with more then 250 stores and has successfully established itself in the fashion lifestyle segment.

Thorough understanding of market dynamics and in-depth knowledge of the Indian market and brand management helped Egana India revolutionize the watch industry by introducing the concept of fashion, lifestyle and visual merchandising, therefore changing the perception of watches from being a timepiece to a fashion accessory.

Today, Egana India’s portfolio boasts of brands like Esprit Time wear, Pierre Cardin Swiss, Carrera, Mexx, Cerruti 1881 & Puma in the category of watches. Riding the success it has enjoyed with its brands, they soon will be launching Joop. Having created a segment for fashion watches, Egana India feels that now the market is ready to accept branded fashion jewellery.

Egana India extends its fashion business portfolio in three specific categories viz – watches, jewellery & retail.

For more information, please contact:

Dennis Raul (9820055806)/ Shweta Mistry (9820964141)

Good Relations (I) Pvt. Ltd., Mumbai @ 022-23535971

E-mail: dennis@gri.co.in; shweta@gri.co.in