LEGO embarks upon Orient Expedition

Company press release, June 10, 2003

Mumbai

LEGO has unveiled their Orient Expedition, an adventure series game for children aged between 6 and 9 years. This game takes children through India, the mystical peaks of Himalayas to the oriental China. Interesting characters of Dr Kilroy, his friends Johnny Thunder and Miss Pippin Read makes the game more exciting as they fight off the evil and cunning Lord Sinister, in their quest for the treasure. Now all the adventure and mystery game lovers can look forward to the various stages and sets of the game for which the price ranges from Rs 250 to Rs 6800 and is available at all the leading outlets across the country.

Announcing the launch Parag Dani, Head Marketing Services MIL said, "This is a game which gives an opportunity to think, imagine and unleash one's creativity to its fullest. With LEGO, children discover that they can take their own decisions and that there are many ways of doing things. LEGO play material have an unusually high play value because it keeps the child challenged, broadens the child's horizon and inspires them to new actions and experiments, which is exactly what this game is all about. Orient Expedition is sure to let the child's imagination soar to great heights."

Orient Expedition is a combination of tricks and traps and children can create situations and direct the characters to ward off all the obstacles coming in their way. The team has to solve clues and collect three key items a golden shield, sword and helm in order to release the last but most precious treasure, a magnificent golden dragon. As the game progresses, the clue takes them to India, the peaks of Mt. Everest and lastly to China. The expedition is also supported by various sets staged in different locations where one can go up the jungle river in Johnny Thunder's steamboat, or the legendary yeti's cave in the Himalayas or the sliding door, which reveals Jun-Chi, the keeper of the jewel.

About Mahindra Intertrade Limited

Mahindra Intertrade Limited was formed effective 1st September 99 in order to be better equipped in the business of domestic and international trading and to be a value bridge to its business affiliates and customers. Mahindra Intertrade Limited (MIL), through Marketing Services, made a foray into the Consumer Goods market with LEGO toys. MIL took over the marketing and distribution of LEGO Toys in India at the beginning of 2001. Since then they have made inroads into the Indian kids segment market with several other brands like WALT DISNEY and SOFT WONDERS- a Plush Toys range. MIL is the first company in India to offer a complete range of swimming accessories from the international brand AQUA. In their endeavour to become a company catering completely to kids they have introduced Woolworths - Ladybird brand and Winnie The Pooh apparels for children between the age group of 0-8 years.

For further information please contact:

Troy Ribeiro/Vijay Chaudhury

Litmus

Tel: 26243766/26253167