Company News, July 10
Anupama Shah has joined SSC&B Lintas, Bangalore, as Account Planning Director. Her previous assignment was with Vertebrand Management Consulting, Bangalore, where her responsibilities included analyzing consumer needs and motivations, studying market trends and segmentation, conducting brand audits, developing marketing plans, planning marketing communications and implementing strategies on the ground.
Just days after she joined, the agency nominated her to attend an all-India workshop (July 11-14), at which the new Lintas worldwide Strategy Planning Toolkit will be unveiled. The workshop will include active training and exposure to 16 tools and assets.
Having started her career with Kurlon in 1997, Ms Shah also put in stints at Cyber India Online Limited (CIOL), an IT portal, and Jobstreet.com.
Asif Shakeel has joined as Account Director. He will be responsible for the Royal Challenge account. In his 7-year career, Asif has worked on brands such as Dhara, Kodak, Kotak Securities, LG, Onida, Jagatjit Industries and New Holland Tractors. Asif comes to SSC&B Lintas from Mudra, Ahmedabad, prior to which he had worked with O&M in Mumbai and New Delhi.