Philips launches GoGear Portable Digital Audio MP3 Players

Philips launches GoGear Portable Digital Audio MP3 Players

Marketing News

NEW DELHI, July 25

Philips Electronics India Limited, a subsidiary of the Netherlands based Royal Philips Electronics and the Number One Consumer Electronics brand in Europe, in its endeavour to add excitement to the lives of music enthusiasts across the country, launched the GoGear Portable Digital Audio MP3 Players range in Bangalore city.

Philips GoGear jukeboxes provide the easiest way to access and enjoy infotainment by giving you “ultimate control” over playback and browsing.

Philips has launched the GoGear Portable Audio MP3 Players range in an effort to deliver on its recently launched Brand Promise of “Sense and Simplicity”. The Philips GoGear MP3 Players range offers great benefits such as providing convenient wire-free USB transfer, adequate memory storage in the range of 512 Mega Byte -1Giga Byte, voice recording facility, a battery life of 8 hrs, audio playability of MP3, WMA and WAV. All of this, at extremely affordable prices, starting from Rs. 3,999/-. The Philips GoGear SA 1100 is priced at an affordable Maximum Retail Price (MRP) of Rs 3,999/-, while the Philips GoGear SA 1110 is priced at an affordable Maximum Retail Price (MRP) of Rs 4,999/-.

Speaking at the occasion, Mr Gunjan Srivastava, Director – Entertainment Solutions, Consumer Electronics, Philips Electronics India Limited said, “Through the launch of the Philips Go Gear Portable Digital Audio MP3 Players, Philips aims to make this segment affordable to a broader base of Indian consumers, who are young at heart and enjoy the music experience. Philips has always worked towards bringing cutting edge technologies and providing ‘value for money’ to the consumers. Philips GoGear jukeboxes provide the easiest way to access and enjoy infotainment by giving you “ultimate control” over playback and browsing.”

The Philips GoGear Portable Digital Audio MP3 Players range is available at select multi-brand Consumer Electronics outlets and Mobile phones counters in addition to the ARENAs- network of exclusive Philips Brand shops, in key cities, spread across the country.

For information contact:

Gauri Ambardekar-Raje,

Deputy Manager - Consumer & Market Intelligence and Media Relations,

Consumer Electronics,

Philips Electronics India Limited

Tel: 022 6691 2000 – Extn: 2276